£54 – £150

Google Analytics for PR

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Hilton DoubleTree

1 Piccadilly Place

1 Auburn Street

Manchester

M1 3DG

United Kingdom

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Description

Getting the most from Google Analytics (GA) for PR

This half-day seminar will reveal how to extract maximum value from Google Analytics for PR purposes. Learn about the latest Google measurement tools which will help you, or your clients, grow a business through intelligent data collection and analysis - always with the ultimate goal of driving quantifiable business or organisational improvement!

Who should attend?
Suitable for anyone who wants insight into making better use of data contained in Google Analytics, to create more effective and valuable PR programmes

An overview of:
• how to properly set up GA tracking with Google Tag Manager
• how to make sure GA data capture is accurate
• the full range of reports built into GA
• attribution analysis (how to prove the direct and indirect contribution PR and social media makes to goals and objectives)
• types of goal and objective that can be measured via GA
• how to create custom dashboards with Google Data Studio
• how to make use of GA's real time analytics functionality

Speaker
CIPR trainer Andrew Bruce Smith has worked for over 30 years in public relations and journalism and developed and implemented many highly successful strategic PR and marketing communications programmes for some of the world’s biggest brands, including IBM, CapGemini, MySQL, Apple and Checkpoint. He is a co-author of bestselling social media guidebooks ‘Share This’ and 'Share This Too'.

This event is worth 5 CPD points to CIPR members. At the event, non-members will have the opportunity to receive a special discount code that allows them to save £55 on CIPR membership.

Full payment must be received prior to the start of the event. No refunds or credit notes will be possible after Wednesday 16 May but you will be entitled to send a substitute.

CIPR North West supports iProvision - the benevolent fund for CIPR members past and present. To find out more about the charity visit the CIPR website and to make a donation visit Virgin Money Giving.

For more information or if you have any problems with the payment system, please email Linda O’Neil, CIPR NW’s group administrator, at ciprnw@admin-answers.co.uk or call 0845 331 2287.

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Date and Time

Location

Hilton DoubleTree

1 Piccadilly Place

1 Auburn Street

Manchester

M1 3DG

United Kingdom

View Map

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