Google analytics for small business

SBREC is a business support service who help start-ups and small businesses turn their ideas into reality with access to business data, advice, mentorship and events.We create events with small businesses and start-ups in mind, we partner with industry leaders, professional and experts to bring you events that will help your business grow.

Small Business Research + Enterprise Centre

In this 2-hour session, I’ll teach you the basics of navigating <A HREF="https://analytics.google.com/analytics/web/provision/?authuser=0#/provision" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Google Analytics</A> and what else you need to do to make the most of your data. This includes interpreting the reports in Google Analytics to improve your blog or business.
I’ll be covering:
<UL>
<LI>- Google Analytics terminologies you need to know</LI>
<LI>- Who are the people coming to your website</LI>
<LI>- Which country/city are the people from</LI>
<LI>- Which traffic sources and social media network sends the most people to your website</LI>
<LI>- How to create goals for your website</LI>
<LI>- Which pages do your website visitors care about</LI>
<LI>- Which day of the week do you get most visitors and what are the peak hours for your website</LI>
<LI>- Create shortcuts to your favourite Google Analytics Report</LI>
<LI>- How to set up alerts to notify you when there is a dramatic change in people visiting your website</LI>
</UL>
At the end, you’ll be equipped with a basic understanding of how to use your Google Analytics reports to understand how your website supports your business by guiding your customers to buy from you.
Note: This session assumes that <A HREF="https://analytics.google.com/analytics/web/provision/?authuser=0#/provision" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Google Analytics</A> is already set up for at least one of your websites. This will be a part presentation and part hands-on session so you get a chance to familiarise yourselves with the reports.
 
 About your host
<IMG SRC="https://cdn.evbuc.com/eventlogos/38001232/claricenewheadshot.jpeg">
<A HREF="https://claricelin.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Clarice Lin</A> is marketer and Google Analytics expert. Using data, she helps small business owners and startups identify opportunities and eliminate inefficiencies in their businesses.
She is the founder of BaselineLabs, marketing, and rebranding agency who tailor their marketing approaches to make a real difference in your business.
<A HREF="https://www.linkedin.com/company/claricelin/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Clarice</A> has spent over 10 years with key decision makers to make effective actionable recommendations in Fortune 500 companies like BP and Microsoft and one of the best specialist media company in the world – Haymarket Media Group.

City Business Library

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Google analytics for small business

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Google analytics for small business

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