£178.80

Google Analytics Foundation Course: Secrets to Digital Marketing Success

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Location

The Causeway Business Centre

158 The Causeway

Petersfield

GU31 4LW

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Eventbrite's fee is nonrefundable.

Event description

Description

Understand and unlock the potential of Google Analytics to greatly improve your website performance, success and understand your visitors in great depth, delivered by a certified Advanced Google Analytics trainer.

By the end of this foundation course, you will be confident in creating meaningful reports, setting KPI's and website goals. You will also be well prepared to apply and take the necessary tests to achieve a personal 'Google Analytics for Beginners' certificate from Google that is valid for three years.

WHAT WE WILL COVER

  • Why Google Analytics and Data is so powerful
  • Google Analytics set up
  • What we can learn about the type and behaviour of website visitors
  • Learning about website audience
  • Understanding your audience acquisition
  • Behaviour understanding of your website visitors
  • Data-driven success to achieve a significant ROI
  • Creating Goals
  • Monitoring data that matters
  • Setting up automated emailed reports and sharing

WHO SHOULD ATTEND?

  • Marketing Assistants, Executives & Coordinators
  • Marketing & Digital Marketing Professionals looking to expand their knowledge
  • Anyone who is going to take a 'Google Analytics for Beginners' course
  • Small business owners

ABOUT YOUR TRAINERS

James Wright and Emma Louise Smith, experts at Fruitful MarketingⓇ & Moxie Business Marketing respectively have teamed up to tour the South East and share their secrets to digital marketing success! Highly respected within their fields, here’s more about them.

James Wright | Inbound Marketing & Automation Specialist

James is a CIM Certified Marketing professional who after a 10-year marketing career heading up the marketing departments for some of Europe's largest companies in steel office furniture, art materials and corporate workwear, founded Fruitful MarketingⓇ in 2015. With a focus of remaining at the forefront of the ever-evolving Digital Marketing arena and creating ROI for clients, his company was awarded one of the Top 3 Marketing Agencies in Basingstoke in 2019 and 2020, aided by 30 (and counting!) x 5-star reviews on Google. James is a respected keynote speaker in Digital Marketing and is hugely passionate about sharing his knowledge and successful techniques with others.

Emma Louise Smith | Social Media Expert

Emma has over 10 years of Marketing experience and founded Moxie Business Marketing in 2016. Moxie has vast experience in supporting companies from start-ups through to multi-billion turnover brands such as Euronics UK. Emma specialises in the area of social media marketing and the creation of successful Digital Marketing campaigns. Emma was invited onto the panel of experts to discuss Digital Landscapes at ERT Turning Point conference in October 2019, a reflection of her fine reputation within the industry.

ABOUT THE VENUE

The Causeway Business Centre is an idyllic setting overlooking Butser Hill, and easily accessed via the A3. There is ample FREE parking on-site.

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Date and Time

Location

The Causeway Business Centre

158 The Causeway

Petersfield

GU31 4LW

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

Eventbrite's fee is nonrefundable.

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