This session will cover:
- How Google Analytics tracks visitors and why setup is crucial
- The key reports that actually matter for business decisions
- Understanding traffic sources and what’s driving results
- Spotting problems in user behaviour before they hurt sales
- Simple ways to use GA insights to improve marketing performance
This 60-minute workshop will be delivered on Zoom, and include time for a Q&A.
Speaker Bio
Delivering this session will be:
Alix Charles, Managing Director, AD Marketing. Alix has over a decade of experience in digital marketing, specialising in PPC and SEO. She has worked both in-house and for leading agencies in Wales, delivering successful campaigns for a wide range of clients across multiple sectors.
Powered by Ogi Pro
The Oaks Digital Academy series is proudly sponsored by Ogi Pro - Ogi, Wales’s leading full-service telco, are driving a digital revolution across Wales, getting businesses and communities fit for the future.
Their £200m full-fibre infrastructure plan is underway, so the next focus is helping support and grow Welsh businesses by providing ultrafast and reliable connectivity, cutting edge managed IT services and award-winning local support. Their Ogi Pro business services are here to help organisations be unstoppable.
