£150 – £180

Google Analytics: Make your Website Work for Your Cause

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Location

The Hive

Sawmill Walk

The Butts

Worcester

WR1 3PD

United Kingdom

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Refund Policy

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Refunds up to 30 days before event

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Description

This Google Analytics course is about ensuring your website delivers value for your charity, social enterprise or cause. It will set out the important uses of data analytics for understanding who, and how, your website visitors are engaging online. You will learn how to use these insights to improve the content and structure of your website to support online marketing, service delivery, and fundraising.

The course is aimed specifically at the non-profit sector. It will be particularly useful for building the confidence and skills of those with responsibility for marketing, fundraising, communications, and digital services.

About the Course

Google Analytics is a free tool that provides rich insights into how people are using your website and where they come from. It is a very powerful tool that can sometimes seem a bit daunting for non-profit users.

This course will:

  • Introduce you to the principles of Google Analytics, how it works and how to read its reports.
  • Show you how to take information from Google Analytics reports and use this to improve marketing and fundraising activities.
  • Show you how to extend your reporting with the use of goals within the tool.
  • Enable you to assess the value of different marketing channels to your organisation.
  • Provide some first steps towards making best use of the Google Adwords platform.

Who Should Come?

The course is aimed at people in non-profits like charities and social enterprises. It does not require any prior knowledge of Google Analytics or website design. It does assume some understanding of marketing or public fundraising principles. Fundraisers, marketers, communications, and social media staff, and people with responsibility for websites will find it particularly useful.

3 Reasons Why People Should Come

  • Websites typically represent a significant investment for charities and social enterprises and yet they struggle to get the maximum value from this investment. This course will give you simple, clear steps you can take to improve online marketing and fundraising using the free Google Analytics tool.
  • By understanding the value of different marketing channels you can prioritise your work to the highest value channels.
  • By improving your website content based on hard data on how your visitors actually interact with the site, you can: improve your services, improve the donor journey, and get the website ready for online advertising.

About the TrainerPhotograph of Ben Proctor

Ben Proctor is an expert on the interface between digital, data and communications. He has worked as a consultant and trustee for a wide range of voluntary organisations helping them to improve their digital communications through data (The BBC, The Woodford Foundation, Shropshire Community Recycling Ltd, the NCS Trust and Severnside Housing). Ben is also a well-known speaker and trainer on the subject. He is the technical director of The Satori Lab, an organisation based in Cardiff with a mission to help organisations adapt to the Internet age, and also part of the core team of ODI-Cardiff (the Open Data Institute’s node in Wales).

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Date and Time

Location

The Hive

Sawmill Walk

The Butts

Worcester

WR1 3PD

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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