Google Analytics: Measure, Report & Make More Money Online - Stowmarket

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Red Gables, Redwood Room (The Old Library)

Ipswich Road



IP14 3BE

United Kingdom

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Event description


Google Analytics: How to Measure & Report Digital Marketing Results & Make More Money Online

This intensive half day workshop is packed full of great strategic and tactical advice on how to ensure that your business makes more money online through SEO.

This is a great opportunity to access enterprise level training through the partnership with Footprint Digital.

Who is it for?

The course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Marketing Managers and Digital Marketing Managers that want clarity on where they should be investing budgets for maximum impact. It is especially useful for people that want to understand how their users interact with their website and want to ensure that more visitors complete desired actions on their website such as sign up, buy and easily access information.

This is designed for SMEs targeting growth online in particular.

Course Level

The course starts with the basics but quickly extends to in depth technical detail that would be appropriate for those that would like to enhance their understanding of website traffic.

Course Content

The course covers the following topics:

- How to make the most of Google Analytics by aligning your organisation goals with the website goals
- Top tools for analysing site performance
- How to navigate around Google Analytics to find the information you need
- How to set up Events, Goals & Funnels
- How to analyse how visitors move through your website and how to use this information
- Creating management reports

Desired Outcomes

- Enthusiasm and excitement to make your website a more enjoyable place to be
- Knowledge of the range of tools available for improving visitor engagement
- An understanding of the key components of Google Analytics
- Provide you with the skills and confidence to explore your website’s performance using Google Analytics.
- Provide you with the skills to understand your visitors, who they are, where they come from and what they do
- Spark ideas on how you can get the most from the platform and improve the way you measure the performance of your organisation online
- Greater confidence in using analytics to help understand where to invest budgets to make the most of the digital space
- Provide the ability to make better (data-driven) business decisions in the future
- How to measure the impact of your online marketing efforts.


09:00-09:15 Registration, Tea & Coffee

09:15-09:30 Welcome, Growth Hub Intro "Who We Are & How We Can Help"

09:30- 11:00 Google Analytics Introduction
- Defining Business Goals
- The ABO Model - with Practices Goals & Objectives

11:00-11:15 Refreshment Break: Tea/Coffee & Biscuits

11:15-12:30 Core Metric Types
- Acquisition: Sources, Mediums, Channels
- Creating Management Reports

12.30-12:45 Questions & Answers

12:45 Close

This event will provide 3 hours and 15 minutes of information, diagnostic and brokerage support and advice.

About the Main Trainer/Presenter:

Tom Jepson - Technical Director, Footprint Digital Ltd.

Tom was one of the pioneers of the service that is now known as SEO and through 10 years of experience has seen search engines become part of everyday life. His intrinsic understanding of how they work has enabled him to help 100s of companies thrive online and has made him one of the leading minds in the industry.

Tom combines his superb technical knowledge and analytical approach with his exceptional ability to communicate in a way that businesses can understand. He helps people make decisions that will make them more money online and has a fierce reputation for getting results.

Tom is the person to talk to if you are interested in understanding the most effective way to invest online (Google Analytics) & improving your site rankings in Google (SEO)

"The great thing about what we do is that it evolves and changes all the time. I really enjoy the challenge of staying ahead and the variety this brings. I really enjoy helping people learn and develop and helping get the best out of people." - Quote Tom Jepson

About Footprint Digital

Footprint Digital exist to help businesses make more money online. Our vision to to help every business in the world achieve more. Footprint Digital efficiently provide expertise to help established businesses grow. Operating as outsourced strategic digital advisors the team at Footprint provide SEO, PPC and CRO services.


I want to book for more than one person from my company?

Due to the popularity of these events we are only able to allow one person per company to attend. However, please email, if you wish a colleague to attend as well and if we have cancellations we will notify you immediately in first come, first served basis to offer another ticket.

What are my transport/parking options for getting to and from the event?

Parking is available on site at the venue. Please be careful as the entrance can be a little tricky to see from the road although singed.

How can I contact the organiser with any questions?

Please email if you have any questions or queries.

What will be done with the information I supply?

Your information will be stored on eventbrite according to eventbrites terms and conditions. Upon arrival you will be required to sign in on our attendance sheet, this is to provide evidence of your attendance and will be kept on server as evidence for our ERDF funding. After your attendance will be stored on the secure Growth Hub CRM system. This is required in order to provide evidence of your attendance and eligibility for the course. This will be kept to the statutory dates any only accessible to Growth Programme and authorised personnel. If you request further contact from an adviser post this event they will use this information to contact you and log any future interactions, again to evidence for ERDF funding.

Your information will not be given to any third parties without your permission.

Any paperwork completed by you for the course is yours to keep unless you wish the trainer or the Growth Hub to hold these for you, for which we will ask you to sign.

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Date and Time


Red Gables, Redwood Room (The Old Library)

Ipswich Road



IP14 3BE

United Kingdom

View Map

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