Google Analytics: Measuring and Evaluating your Content
£90 – £252
Google Analytics: Measuring and Evaluating your Content

Google Analytics: Measuring and Evaluating your Content

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Golin, No 2 Waterhouse Square

140 Holborn

London, United Kingdom

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It is all very well having a digital strategy in place but how do you know if your digital content and activities are effective? That's where Google Analytics comes in.

This half-day session will give you a thorough introduction to Google Analytics, equipping you with the skills and knowledge to you need to get started.

Trainers:

Daniel Stauber

Educated as a marketer and social psychologist, Daniel helps Golin's clients and client teams to understand stakeholder’s relationships with brands and organizations better. He has experience in conducting extensive primary and secondary research projects analysing stakeholder’s perceptions towards a brand’s rebranding, carrying out a social network analysis of influencers in EU politics and establishing the global social listening framework for one the biggest technology companies.At Golin he leads the London office’s research and analytics work, and currently oversees the implementation of an agency-wide standard for integrated campaign measurement. Daniel has been with Golin for more than 5 years and also sits on its global strategist council.

David Lang

David joined Golin just three months ago and is leading the agency’s digital and social media reporting across various clients from B2B technology to CPG food brands. He has more than 10 years worth of experience in digital marketing working as a project manager, data analyst and digital and social strategist. His work at Golin covers the analysis of clients’ social media platforms from Facebook to LinkedIn, social advertising and website conversion. He works with a team of three analysts that further support the agency’s influencer marketing offering.

Why not make a day of it? Book yourself or a colleague onto the morning session, SEO, and get 15% off each session. Email trainingandevents@mediatrust.org to take advantage of this offer.

VAT will be charged at 20%.

You can book online now with a card, by invoice (see 'other payment options at the bottom of the next page) or by calling us on 020 7871 5600.

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Golin, No 2 Waterhouse Square

140 Holborn

London, United Kingdom

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