Google Analytics

Google Analytics might sound intimidating—until you realise it’s just numbers with manners. This course simplifies that world by walking you through installation, core reports, date ranges, and goals. Whether you’re analysing web traffic or simply trying to make sense of a spike that came from nowhere, this guide is your safe zone.

Each module brings structured clarity to web data, breaking down what’s being tracked and why it matters. You’ll learn how to interpret patterns, set performance goals, and use your newfound skills to make more informed website decisions—without spreadsheets inducing existential dread.

Learning Outcomes

• Learn how to install and configure Google Analytics effectively
• Understand the purpose and types of key reporting suites
• Track user behaviour with basic date range analysis tools
• Use goals to monitor specific web page or campaign outcomes
• Recognise how analytics informs content and page structure decisions
• Apply insights to guide future website marketing efforts

Who is this Course For

• Website owners aiming to understand user traffic patterns
• Digital marketers seeking data-based content insights
• Small business owners analysing online performance reports
• Bloggers wanting to optimise their audience engagement strategy
• Developers reviewing site behaviour metrics and navigation flows
• Social media managers refining conversion tracking methods
• Content strategists building performance-based site plans
• Students interested in website traffic and analytics basics

Career Path

• Web Analytics Assistant – £28,000/year
• SEO Data Specialist – £30,000/year
• Digital Marketing Analyst – £32,500/year
• Google Analytics Consultant – £35,000/year
• Content Performance Strategist – £31,000/year
• UX Analytics Coordinator – £29,500/year