Google Analytics

Why This Course:In today’s data-driven digital world, understanding user behavior is crucial for business success. Google Analytics is the industry standard for tracking website performance, analyzing traffic, and making informed marketing decisions. This course is perfect for marketers, business owners, students, and anyone aiming to boost their digital strategy skills.

What You Will Learn:

• Introduction to Google Analytics and its interface
• Setting up Google Analytics for websites
• Understanding metrics like users, sessions, bounce rate, and conversions
• Creating and interpreting standard and custom reports
• Tracking marketing campaigns (UTM parameters, traffic sources)
• Using goals and events to measure performance
• Basics of Google Analytics 4 (GA4) and differences from Universal Analytics
• Data-driven decision-making for business growth

Benefits:

• Gain practical skills to analyze and optimize website performance
• Improve marketing ROI through informed decisions
• Enhance your digital literacy and confidence in data analysis
• Google Analytics knowledge is highly valued in digital marketing roles

Career Opportunities:

• Digital Marketing Analyst
• SEO/SEM Specialist
• E-commerce Manager
• Marketing Consultant
• Web Analytics Specialist
• Content Strategist

Additional Topics (if included):

• Integration with Google Ads and Search Console
• Real-time reporting and dashboards
• Privacy, data retention, and GDPR compliance basics

Ideal For:Beginners in marketing, web development, and business; professionals seeking to improve their analytics skill set; anyone aiming to earn Google Analytics certification.

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