Why This Course:
In today’s data-driven digital world, understanding user behavior is crucial for business success. Google Analytics is the industry standard for tracking website performance, analyzing traffic, and making informed marketing decisions. This course is perfect for marketers, business owners, students, and anyone aiming to boost their digital strategy skills.

What You Will Learn:

Introduction to Google Analytics and its interface
Setting up Google Analytics for websites
Understanding metrics like users, sessions, bounce rate, and conversions
Creating and interpreting standard and custom reports
Tracking marketing campaigns (UTM parameters, traffic sources)
Using goals and events to measure performance
Basics of Google Analytics 4 (GA4) and differences from Universal Analytics
Data-driven decision-making for business growth

Benefits:

Gain practical skills to analyze and optimize website performance
Improve marketing ROI through informed decisions
Enhance your digital literacy and confidence in data analysis
Google Analytics knowledge is highly valued in digital marketing roles

Career Opportunities:

Digital Marketing Analyst
SEO/SEM Specialist
E-commerce Manager
Marketing Consultant
Web Analytics Specialist
Content Strategist

Additional Topics (if included):

Integration with Google Ads and Search Console
Real-time reporting and dashboards
Privacy, data retention, and GDPR compliance basics

Ideal For:
Beginners in marketing, web development, and business; professionals seeking to improve their analytics skill set; anyone aiming to earn Google Analytics certification.

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