Google Analytics

Master Google Analytics and interpret data that actually means something—perfect for digital professionals and curious minds.

Overview:

This Google Analytics course offers more than charts and confusion—it’s a structured journey through the world of user data, site behaviour, and digital decisions. You’ll gain clarity on what people are doing on websites, and more importantly, why that matters. Learn how to track performance, spot trends, and report meaningful metrics, all without needing to ask a developer to explain it in plain English.

Whether you're managing your own site or reporting on others', this course equips you to read the data room like a seasoned analyst—less guesswork, more insight. From audience segments to event tracking, it’s a tour of the Google Analytics dashboard that finally makes sense. No fluff, just the bits that make a measurable difference.

Learning Outcomes:

• Navigate the Google Analytics dashboard and reporting features
• Understand key metrics including sessions, bounce rates, and conversions
• Set up goals, filters, and tracking codes correctly
• Use audience insights to support content or product decisions
• Monitor traffic sources and marketing campaign performance
• Create customised reports for stakeholders or personal review

Who Is This Course For

• Digital marketers needing clearer performance insights
• Website owners trying to understand visitor behaviour
• Freelancers offering analytics as part of services
• Content creators tracking engagement and visibility
• E-commerce sellers interested in traffic and conversion trends
• Students studying marketing or digital communication
• Data enthusiasts keen to explore web analytics
• Business owners improving data-informed decision making

Career Path

• Digital Analyst – £40,000
• SEO Specialist – £35,000
• Conversion Rate Optimisation Consultant – £42,000
• PPC Campaign Analyst – £38,000
• Marketing Performance Manager – £45,000
• eCommerce Reporting Executive – £33,000