£90 – £252

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Location

Media Trust

Centre House

56 Wood Lane

London

W12 7SB

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Develop the knowledge to measure the effectiveness of your online content with this introduction to Google Analytics. It’s all very well having a digital strategy in place but how do you know if your digital content and activities are effective? That’s where Google Analytics comes in. This half-day session will give you a thorough introduction to Google Analytics, equipping you with the skills and knowledge to you need to get started.

Learning outcomes:

At the end of this training you will:

  • Appreciate and understand the benefits of using Google Analytics
  • Learn to identify successful / popular pages vs. those pages which see very little traffic and identifying unique / repeat site visitors
  • Learn to create a Google Analytics report, understanding key features and findings

Who should attend?

The course would benefit charity/voluntary organisation marketing or digital professionals involved in running of websites and social media accounts but haven’t used Google Analytics before. Or anyone who would like a refresher and some practical tips to measure their online advertising better.

Want to learn more about measuring your impact? Book yourself or a colleague onto the SEO workshop in teh morning and get 15% off each session. Email trainingandevents@mediatrust.org to claim your discount code

VAT will be charged at 20%.

You can book online now with a card, by invoice (see 'other payment options at the bottom of the next page) or by calling us on 020 7871 5600.

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Date and Time

Location

Media Trust

Centre House

56 Wood Lane

London

W12 7SB

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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