Google Analytics Training Course - Birmingham

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Comfort Inn

Station Street

B5 4DY

United Kingdom

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Refund Policy

No Refunds

Event description
Learn what the measurement and metrics mean and possible actions to take to enhance your marketing objectives.

About this Event


- All training courses are delivered with socially distancing rules.


Wouldn’t it be great to find out the source of your website traffic and conversions?  

Google Analytics helps you analyse visitor traffic and helps you to understand your customers better. Most importantly, it will help you to track your customer's journey throughout the purchase cycle, which makes it easier for you to help your current customers and win new ones. 

With Google Analytics you can define goals, match customer journeys to site usage and extract actionable insights from the data produced by your website. In this training, you will learn what the measurement and metrics mean and possible actions to take to enhance your marketing objectives. 

With our Google Analytics training, expect to reduce your customer acquisition costs and spend on your best-performing channels. 

✔️ Find out more about our Google Analytics Setup Service 

Who is this workshop suited to?

Digital Marketers, Directors, Managers

What will you learn? 

Quick Introduction

Which metrics are significant to measure for your website?

Google Ads integration with Google Analytics

Using filters to include and exclude traffic 

Customers Acquisition

Analysing traffic sources: Direct, referring sites, and search engines

Channel Grouping and how to set them up

Custom URL tagging for email, social media

E-commerce tracking and conversion reports

Funnel Visitations to improve conversion


Customer Behaviour

Search console report – getting insight on search queries

High traffic pages and how to monetise them

Find out what keeps users engaged with behaviour flow on site  

Customer search phrases onsite

Mobile visits vs desktop visits

Segment your data, understand the business trend and respond

Using the second dimension and pivot view in reports

Creating a remarketing list


In-depth Audience analysis

Geography / Language – your most valuable region

Demographics – you most valuable customer age/gender

Frequency & recency of users – how many visits are needed to convert?


Conversions Analysis

Different types of goals for different types of businesses

E-commerce goals


Custom Alerts & Real-Time Reports

Real-Time reports

Custom alerts to stay on top of trends

Create annotations to keep track of your discoveries


Reports / Dashboards

The key reports to use

Social traffic in reporting

Event reporting

Data exporting to your stakeholders

Creating custom reports and dashboards suitable for you


Conversion Attribution

Multiple sources in a conversion path

Different options for attribution models


Connecting Google Analytics with your Digital Marketing Plan

Using Google analytics support your marketing objectives

KPIs to track with Google Analytics

Creating a measurement plan


Introduction to Google Tag Manager 

Prerequisites for this course

Typical attendees are digital marketers, company directors and managers. No previous experience of Google Analytics is needed, though it’s expected that you will have a website already running Analytics.

Please bring your laptop, this will allow us to make the session practical and tailored to your own account. 


Can’t make it to Birmingham or looking for a bespoke course? We are happy to provide in-house training to you and your team.

Call us on 0161 3272 923 or 0751 88 39629 Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )

* Register as an Individual, if you are not VAT registered.


| Ted Harris, Cheetham Music School

Helped me build on the knowledge I already had. Prabhat was interesting and affable. A very fluid session which allowed me to focus on what was important to me.

| Frances Bibby, Social Comms

Prabhat is a very genuine and patient person with a wealth of digital and eCommerce marketing experience and knowledge. I’ve been to one of his conferences and one of his workshops and each time left having learnt something valuable. His events are educational but also fun and welcoming, a good community to get involved with. 

| Ashley Toth, Burntwood

I recently took part in a Google Analytics training course given by Prabhat which thoroughly covered all the basics of the platform. Prabhat had clearly done his research into the company I work for (along with the other student’s business) and was able to relate the different tools and functions of Google Analytics to our key goals and how we might best take advantage of GA. I would recommend this course to anyone looking to gain a better understanding of Google Analytics and how it can benefit your business.

Just a few of the fantastic organisations who’ve attended our previous training.  

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Date and Time


Comfort Inn

Station Street

B5 4DY

United Kingdom

View Map

Refund Policy

No Refunds

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