Google Analytics helps you analyse visitor traffic and help you understand your customers. Most importantly it will help you to track your customers’ journey throughout the purchase cycle that makes it easier for you to help your current customers and win new ones.
You will be able to define goals, match customer journeys to their site usage and extract actionable insights from the data produced by your website. You will learn when Google Analytics has been installed correctly, what the measurement and metrics mean, and possible actions to take to enhance your marketing objectives.
With our Google Analytics training, expect to reduce your customer acquisition costs and spend wisely on your best-performing channels.
Who is this workshop suited to?
Digital Marketers, Directors, Managers
What will you learn?
Understand Key Online Analytics
Learn the Google Analytics basics
Learn how to set up Site Search, Users and Linking Adwords
Setting up Profile filters & setting up goals
How to track specific Marketing campaigns
Learn what reports to use and why
How to Analyse & report
eCommerce Tracking and Conversion Reports
Using Funnel Analysis to track conversion
How to use Google Tag Manager
Analyse SEO keywords, Traffic Sources
Creating reports, Exporting in a right format
Customising dashboard and creating Automatic Reports
Apply objectives, KPIs, dimensions and metrics for your site
Ted Harris, Cheetham Music School
Helped me build on the knowledge I already had. Prabhat was interesting and affable. Very fluid session which allowed me to focus on what was important to me.
Mike Bews, Imagitech LTD
The course was interesting, thought provoking, educational and useful. I came away from it with a better understanding of SEO / SEM, how Google Ads works and how a Google Ads campaign can be fine tuned to reduce costs and maximise the benefit / ROI. Interesting session on Google Analytics.
Emma-Cath Charles, Inngot
I found his presentation to be informative and helpful. Not only was Prabhat able to provide a wonderful insight into adwords, but he also assisted me with a specific issue that I was having with Adwords at the time, which was somewhat more complicated than standard technical issues. Upon leaving the workshop, I felt suitably armed with excellent actionable insights that I could bring to meetings and create further action plans for the company.
Kristian Davies-Lloyd, MasterTherm UK
The training delivered was both clear and concise, as well as being tailored to my business’ needs. Throughout the course, Prabhat demonstrated in-depth understanding of the subject and was able to provide detailed answers to all questions I put to him. Prabhat was able to demonstrate, giving examples, first-hand experience in increasing traffic to his own fledgling websites. I left feeling confident in my ability and with a better understanding.
Can’t make it to Manchester or looking for bespoke course? We are happy to provide onsite eBay training to you and your team. Call us on 029 2236 2596 or 0751 88 39629
Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )
For more details please contact Prabhat Shah on twitter @OnlineSellerUK, via email to firstname.lastname@example.org or you can call +44 (0) 29 2236 2596
Online Seller UK (OSUK) is a national training organisation founded by Prabhat Shah aiming to help businesses of all sizes eCommerce and digital marketing training. Prabhat is well known in the industry and has appeared several times Tamebay, eSeller, Webretailer and high profile educational conference like BrightonSEO. Academically, he has a Diploma in Digital Marketing from CAM foundation UK and an MBA. Along with this project, Prabhat has developed DaytodayeBay which marketplace and eCommerce solutions.
Online Seller’s story starts back in 2009 when it started to engage with local businesses through local free
Meetups. Like everything else, it had a humble beginning with handful of businesses in attendance. It soon grew to 30 regular attendees in Newport and Cardiff. Our aim was to equip sellers with bite-size learning in a comfortable environment and that can be implemented immediately in their business.
Realising the growing need of independent digital events, we started collaborating with businesses throughout the UK to organise Meetups. The collaboration is continuing with events in Newcastle, Leeds, Manchester, Birmingham, London, Bristol, Norwich and Brighton. Our Meetups have now started to get international interests which are very encouraging.
Along with Meetups, Online Seller UK’s training program is well received with attendance from national and international audience. As an organisation we are aiming to help businesses in three ways:
(1) Digital Marketing & eCommerce Workshops covering most of the live-wire digital marketing topics; from eBay, Amazon to Search Engine Optimisation (SEO), Email Marketing and Google Shopping and Adwords, all at affordable prices. These workshops are available regularly throughout the UK and also online or onsite.
(2) Digital Marketing & eCommerce Meetups providing free educational evening to businesses throughout the UK. These Meetups are informal evenings and gives an opportunity for businesses to meet industry experts and other online sellers in a comfortable environment.
(3) Digital Marketing Consulting & Services for offline and growing online businesses throughout the UK. This could be one off one day consulting or on a monthly basis. Additionally, our eCommerce solutions are available solve any issues you may have in your business.
Please feel free to get in touch with any questions you have regarding our trainign and meetups.
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