Module 1: An Introduction to Google Analytics and How It Can Help Your Business
£99 + vat per delegate
Start: 10.00 Break: 11.30 End: 13.00
This module is an ideal introduction to Google Analytics, exploring the various reports and how these can help your business to make informed decisions. It covers much of the fundamental benefits of Google Analytics, such as its powerful reporting features that allow you to monitor business growth, how to track valuable conversions, as well as what the many metrics mean and how to make sense of the data.
This module has been specifically designed for Google Analytics beginners – users who have either never used Analytics before, or who have used it only to measure traffic and would like more of an insight into other uses that could benefit their business and online operations.
This training seminar is suitable for both businesses and non-commercial organisations or professionals.
It also includes a take away seminar pack that will ensure attendees have all the relevant information covered in the module. Refreshments will be provided during the seminar.
The seminar will be hosted by affinity’s iMarketing Director, Rob Lewis – a Google-Certified Analytics and Adwords professional who has worked extensively in multi-channel digital marketing for leading national UK brands.
What this module covers:
• What is Google Analytics?
• Planning a measurement strategy
• Conversions, Goals and E-Commerce
• Key reports
• Analysis examples
• Making sense of data
• Demographic analysis
What you will gain:
• An understanding of why Google Analytics is so powerful
• Basic site analysis and reporting skills
• Knowledge of important metrics
• How to act on data
• How to identify valuable traffic sources and demographics.
• How to monitor and report on your business growth
Claim 25% cashback on this Training Module!
This Module (and Module 2 in this Content Marketing series) qualifies for the cashback Employer Training Incentive Pilot (ETIP) which is being run by the Norfolk and Suffolk Chamber of Commerce organizations for 25% cashback on paid for training - up to £1,500 per learner.
Training your staff can significantly enhance the growth of your business. Now you can claim 25% cash-back against training undertaken - up to a maximum of £1,500 per learner - from a provider of your choice. Only available to Norfolk and Suffolk businesses.
It is a very simple process to access the cashback. Complete an application form, wait for approval then once training is complete you will be able to claim your cashback.
For more information about ETIP please contact the ETIP team at Suffolk Chamber of Commerce on 01473 680600 or firstname.lastname@example.org
When & Where
17-23 Ber St
NR1 3EU Norwich
The seminar will be hosted by affinity’s iMarketing Director, Rob Lewis – a Google-Certified Analytics and Adwords professional who has worked extensively in multi-channel digital marketing for leading national brands.
Throughout the year Affinity provide a number of training seminars that are designed to provide useful insights and information about various aspects of digital marketing. While seminar topics often change to reflect updates in this fast-paced industry, the aim of each seminar remains the same – to provide you with the knowledge and tools to improve your digital marketing. Our seminars are carried out in small groups of no more than 10 people and are suitable for businesses of all sizes and in every industry.