Module 2: Google Analytics: Advanced Analysis
£99 + vat per delegate
Start: 14.00 Break: 15.30 End: 17.00
This module is perfect for Google Analytics users who want to build on their existing knowledge and learn more advanced techniques that will allow them to better understand their website’s users. Topics covered will include content labelling, behavioural flow, split-testing, advanced user segmentation and user profiling – all areas that allow webmasters and marketers to better understand in more granular detail what impact their traffic has on conversion, whilst painting a more informed picture on how users behave.
The module is an ideal follow-up to module 1, giving a more advanced viewpoint of how Google Analytics can help shape your online strategy based on hard data and how professional agencies use this data to make more informed decisions.
It also includes a take away seminar pack that will ensure attendees have all the relevant information covered in the module. Refreshments will be provided during the seminar.
The seminar will be hosted by affinity’s iMarketing Director, Rob Lewis – a Google-Certified Analytics and Adwords professional who has worked extensively in multi-channel digital marketing for leading national UK brands.
What this module covers:
• Advanced segmentation
• User profiling
• Content labelling
•Behavioural flow analysis
• Cross device tracking
• Channel assisting
• Channel attribution modelling
What you will gain:
• An insight into how agencies use Google Analytics
• A better understanding of the multitude of paths users take
• How to profile users into various buyer/lead types
• An understanding of how users research and finally convert
• How to drill down into more valuable, actionable data
• How to approach split tests
• How to identify valuable channels and better report their value to departments
Claim 25% cashback on this Training Module!
This Module (and Module 2 in this Content Marketing series) qualifies for the cashback Employer Training Incentive Pilot (ETIP) which is being run by the Norfolk and Suffolk Chamber of Commerce organizations for 25% cashback on paid for training - up to £1,500 per learner.
Training your staff can significantly enhance the growth of your business. Now you can claim 25% cash-back against training undertaken - up to a maximum of £1,500 per learner - from a provider of your choice. Only available to Norfolk and Suffolk businesses.
It is a very simple process to access the cashback. Complete an application form, wait for approval then once training is complete you will be able to claim your cashback.
For more information about ETIP please contact the ETIP team at Suffolk Chamber of Commerce on 01473 680600 or email@example.com
When & Where
17-23 Ber St
NR1 3EU Norwich
The seminar will be hosted by affinity’s iMarketing Director, Rob Lewis – a Google-Certified Analytics and Adwords professional who has worked extensively in multi-channel digital marketing for leading national brands.
Throughout the year Affinity provide a number of training seminars that are designed to provide useful insights and information about various aspects of digital marketing. While seminar topics often change to reflect updates in this fast-paced industry, the aim of each seminar remains the same – to provide you with the knowledge and tools to improve your digital marketing. Our seminars are carried out in small groups of no more than 10 people and are suitable for businesses of all sizes and in every industry.