Google Analytics Training

What's included:

• Grab an enrolment letter as a gift!
• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

The Google Analytics Training course offers an essential introduction to one of the most powerful tools for digital data analysis. This training equips learners with the knowledge to set up and navigate Google Analytics, understand key metrics, and interpret reports to drive informed business decisions. By focusing on user behaviour, traffic sources, and conversion tracking, the course highlights how Google Analytics supports effective website and marketing optimisation. Whether analysing visitor trends or campaign performance, learners will develop the skills to turn data into actionable insights.

Ideal for marketers, business owners, and digital professionals, this course demystifies Google Analytics with clear, step-by-step instruction. It covers data collection methods, custom reports, and goal setting, enabling participants to tailor analytics to specific business needs. With a flexible online format, learners can study at their own pace and gain confidence in using Google Analytics to enhance digital strategies. This course is designed to boost analytical skills without drowning in jargon, making data analysis accessible and practical.

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Learning Outcomes

• Understand the basics of Google Analytics setup and navigation.
• Learn to interpret key metrics and user behaviour reports.
• Develop skills to track website traffic sources accurately.
• Master goal setting and conversion tracking techniques.
• Create custom reports to suit specific business objectives.

Who is this course for?

• Digital marketers aiming to improve campaign effectiveness.
• Business owners seeking insight into website performance.
• Content creators wanting to understand audience engagement.
• Data analysts enhancing their digital analytics skills.
• Marketing students learning practical tools for online strategy.

Career Path & Average UK Salaries

• Digital Marketing Analyst – £32,000 per year
• SEO Specialist – £30,000 per year
• Web Analyst – £28,000 per year
• Content Marketing Manager – £35,000 per year
• Data Analyst (Digital Focus) – £33,000 per year
• PPC Campaign Manager – £31,000 per year