San Francisco, California
London, United Kingdom
With Stephen Waddington MCIPR, European Digital and Social Media Director, Ketchum. Find Stephen on Twitter @wadds.
Google+ isn't just another social network. It's an online identity card that sits at the core of recent changes to Google's search algorithm.
If you're concerned about your online profile you need to head over to the latest social network on the block, grab a profile and start building a network.
Google search results are personalised by default according to social signals from your Google+ network. It delivers relevant content, quicker than anonymous search queries.
But it's the combination of Google+ and Google Author Rank, rolled out in the last month that is really powerful.
Author Rank marks-up content in search results with an image of its author. It is intended to reduce spam results and promote authoritative content. The early signs are that this improves click rates. It's human nature that we're more likely to click on content from a real person, particularly if they are a recognised source.
In this session Stephen Waddington will introduce Google+ and Google Author Rank – and explain how you go about building up a network and benefiting from Author Rank.
Arrive from 8am for an 8.30am start.
Tea/coffee and breakfast butties/danish pastries provided.
When & Where
CIPR North East Group
Our members work in-house in the public, private and voluntary sectors, in consultancies or as independent practitioners. We welcome student members and support CIPR recognised courses, currently at Sunderland, Newcastle and Northumbria Universities.
Our aim is to support members in the region and to promote the value of professional PR to organizations and businesses.
We run a varied programme of events throughout the year designed to develop our professional skills, keep up to date with major issues in the region and in the profession and to provide opportunities to network - and enjoy ourselves.