Free

Google Digital Garage for Preston Businesses - Digital Marketing

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Preston City Council

Room A, Town Hall

Lancaster Road

Preston

PR1 2RL

United Kingdom

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Get new skills for a digital world and attract new customers online! Preston City Council is partnering with Google Digital Garage to offer free training to help grow your business online.

Join us on 31st October 2018 for the following sessions – Build a Digital Marketing Plan and Introduction to Digital Advertising - provided by Google Digital Garage at Preston City Council to help you:

  • Learn the theory and create a practical and realistic strategy for your business, through an introduction to digital marketing, understanding of digital marketing channels and creating a digital marketing plan
  • Learn how to set up online advertising campaigns, while increasing your businesses visibility and engagement with customers across digital and social platforms.

10.00-10.45am – Build a Digital Marketing Plan

  • Find out how to build a bespoke digital marketing plan for your small business — and ways to measure its success.
  • Get the lowdown on the main digital channels that are available, and the types of goals they can help you achieve.
  • You'll leave with the skills needed to create a practical, realistic digital strategy that works for you, and gets results.


10.45am – 11.00am tea and coffee


11.00am – 11.45am Introduction to Digital Advertising

  • Social Media can be a highly effective way to grow your business, but knowing where to start can be tough.
  • This session is designed to help small business owners or aspiring digital marketers understand how to use Search, Social and Display advertising using a simple, straightforward approach.
  • You'll come away knowing not only how to develop an advertising plan for your business, but also have the skills to know whether it’s delivering results.

(all timings approximate)

The Lancashire Digital Skills Partnership and the Lancashire Skills & Employment Hub are working with partners to bring some exciting opportunities to businesses in Lancashire. One of these partners is Google who offer the Google Digital Garage project, this is part of Google’s commitment to provide free digital skills training to everyone across the UK. It is a place where anyone can come and learn how to harness the power of the internet to grow their business, develop new vocational skills or grow their confidence online.

Google Digital Garage is a program from Grow with Google that offers free training, tools, and events to help you grow your skills, career, or business.

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Location

Preston City Council

Room A, Town Hall

Lancaster Road

Preston

PR1 2RL

United Kingdom

View Map

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