Google, Facebook, YouTube, and Adroll - Retargeting PPC Ads

Master retargeting PPC ads on Google, Facebook, YouTube & Adroll. Learn strategies that bring lost traffic back—smarter, faster, profitably.

Overview

Retargeting isn’t just about second chances—it’s about smart ones. In this course, you'll learn how to set up and manage retargeting campaigns across Google, Facebook, YouTube and Adroll with precision. We'll walk you through every step, from building segmented audiences to writing conversion-focused ad copy. Expect straight-talking strategy with no fluff.

You’ll understand how to use data to follow your visitors after they leave, serve the right ads at the right time, and bring them back when they’re ready to act. Whether you’re dealing with cold leads or warm shoppers, this course gives you a clear route to running cost-effective PPC campaigns across multiple channels—without losing your mind or budget.

Learning Outcomes

• Understand core retargeting concepts across major ad platforms
• Set up segmented audiences for personalised ad delivery
• Optimise PPC ads using pixel and conversion tracking data
• Create compelling ad creatives tailored for return traffic
• Track campaign performance and make data-driven decisions
• Use platform algorithms effectively for maximum conversion rates

Who is this Course For

• Digital marketers aiming to improve their ROI with retargeting
• Business owners managing their own paid traffic strategies
• Freelancers handling PPC for multiple small businesses
• Marketing teams looking to boost lead nurturing efficiency
• Agencies expanding retargeting services to clients
• Entrepreneurs needing to convert more abandoned carts
• Social media managers handling paid ad campaigns
• Beginners who already understand basic online advertising

Career Path

• PPC Specialist – Average UK salary: £35,000
• Digital Marketing Executive – Average UK salary: £30,000
• Performance Marketing Analyst – Average UK salary: £38,000
• Retargeting Ads Manager – Average UK salary: £42,000
• Social Media Advertising Manager – Average UK salary: £36,000
• Paid Media Strategist – Average UK salary: £45,000