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Location

Google UK

Central St Giles

1 St Giles High Street

London

WC2H 8AG

United Kingdom

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Event description

Description

*** This masterclass is specificially for equality organisations. Please check your eligibility below. ***

If you are looking to de-mystify Google, use it as a tool to reach new audiences and raise the profile of your organisation’s work then you need to attend our next expert Masterclass.

We have teamed up with Google to deliver the next in our masterclass series. Join us on 30 April at Google Academy in London for an opportunity to gain insight, inspiration and practical tips directly from Google’s UK Sales Director, David Black.

During this free masterclass, you will discover how to reach online audiences, gain insight into the new digital marketing trends and understand the importance of brand awareness. After the masterclass, you can join one of our 1:1 surgery sessions with Google’s wider pool of marketing experts.

This masterclass is part of Stronger Voices, a two-year innovative communications programme aimed at strengthening the advocacy, communications and media skills of the equality sector.

Agenda:

13:00-13:45 – Lunch and networking

13.45-14.45 – Masterclass from David Black, Country Sales Director for Google UK

14.45-16:00 – 1:1 surgery sessions: an opportunity to get 1:1 coaching from a range of Google Marketers

Learning Outcomes

During this session you will:

  • Explore the trends in digital marketing and how to make the most of it
  • Understand the importance of brand awareness
  • Learn how to measure your digital marketing activity
  • Understand how to reach existing and new online audiences
  • Develop your knowledge of Google Grants and AdWords

About the Trainer:

David Black is the Country Sales Director for Google in the UK. David has extensive marketing experience working for Virgin and 10 years at Trinity Mirror plc, and helps UK businesses accelerate their digital growth. He joined Google in 2011 as Director of Online Sales for UK & Ireland and he has led Google’s work with major brands and led the go-to-market strategy for YouTube in the UK.

Attendance Eligibility:

To attend this Masterclass, your organisation must aim to tackle discrimination in one or more of the following areas, as detailed in the Equality Act (2010).

  • age
  • disability
  • gender reassignment
  • marriage and civil partnership
  • pregnancy and maternity
  • race
  • religion or belief
  • sex
  • sexual orientation

We can accomodate a maximum of two delegates per organisation.

Level:

This session is perfect for all levels of marketers from beginners to experienced professionals, who want to increase their digital impact.

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Date and Time

Location

Google UK

Central St Giles

1 St Giles High Street

London

WC2H 8AG

United Kingdom

View Map

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