Google my Business: Social Media Success - Online Classroom Webinar

In Partnership with Fruitful Marketing and Moxie Business Marketing, Google My Business specialist Geoff Roy from Leapfrog Internet Marketing will be leading this workshop.

Following the closure of Google+ in 2019, Google has focused their attention and investment into growing this platform. Whether a local tradesman or a multinational blue chip organisation, GMB (Google my Business) has become a crucial part of businesses online success.

With Google dominating search marketing in the UK (over 90% of all searches through this search engine), it is key to ensure your GMB is portraying your brand correctly as well as generating regular leads and enquiries.

In fact, for many searches by people in your local area, the Google Maps pack of three GMBs will show up above the list of websites on Google. This makes it even more important than your website to attract local and regional customers to your business.

Our course will cover all of the opportunities available from this platform, how to appear higher than your competitors and how to improve your profile to maximise your chances of success.

WHAT WE WILL COVER

• Optimising your GMB profile
• Check your NAP is consistent - so important if you have rebranded or moved address
• Own your brand search and kick the competition off it for good
• Creating a strategy to generate more and higher quality reviews
• Use of imagery in keeping with your brand
• Uploading video marketing to your profile
• Paid advertising opportunities
• Ensuring you have complete ownership of your profile
• How Google beacons can boost your success

WHO SHOULD ATTEND?

• Marketing Assistants, Executives & Coordinators
• Marketing & Digital Marketing Professionals looking to expand their knowledge
• Small business owners

ABOUT YOUR TRAINERS

James Wright and Emma Louise Smith, experts at Fruitful MarketingⓇ & Moxie Business Marketing respectively have teamed up to tour the South East and share their secrets to digital marketing success! Highly respected within their fields, here’s more about them. In Partnership with Fruitful Marketing and Moxie Business Marketing, Google My Business & SEO specialist Geoff Roy from Leapfrog Internet Marketing will be leading this workshop.

Geoff Roy | GMB & SEO Specialist

Geoff built his first business (stag weekends in Spain!) into a £1million turnover business by leveraging the power of Google, and using Search Engine Optimisation (SEO). Geoff now does for his 40+ clients, using sustainable SEO techniques to get websites on Google page 1, and get them generating a consistent stream of enquiries or sales into the business.

With over 20 years of experience in SEO, much has changed with Google over those years - he remembers a time when Google had no ads for example! In the last 3 or 4 years, Google has focused on searches from mobile devices, which now outnumber desktop searches. With this, they are showing Google My Business listings above website listings for more and more searches, making it an essential digital asset to fully leverage and optimise.

James Wright | Inbound Marketing & Automation Specialist

James is a CIM Certified Marketing professional who after a 10-year marketing career heading up the marketing departments for some of Europe's largest companies in steel office furniture, art materials and corporate workwear, founded Fruitful MarketingⓇ in 2015. With a focus of remaining at the forefront of the ever-evolving Digital Marketing arena and creating ROI for clients, his company was awarded one of the Top 3 Marketing Agencies in Basingstoke in 2019 and 2020, aided by 30 (and counting!) x 5-star reviews on Google. James is a respected keynote speaker in Digital Marketing and is hugely passionate about sharing his knowledge and successful techniques with others.

Emma Louise Smith | Social Media Expert

Emma has over 10 years of Marketing experience and founded Moxie Business Marketing in 2016. Moxie has vast experience in supporting companies from start-ups through to multi-billion turnover brands such as Euronics UK. Emma specialises in the area of social media marketing and the creation of successful Digital Marketing campaigns. Emma was invited onto the panel of experts to discuss Digital Landscapes at ERT Turning Point conference in October 2019, a reflection of her fine reputation within the industry.

Online Course

In response to the demand for online training for Social Media, we are offering this popular course as a live online version. Attendees will have the opportunity to participate, ask questions throughout and receive a recording.