The world around you is informed by the way that you see it. Interpretation and design have fundamental roles in communicating to you a particular message - and if you can get to grips with the art of graphic design, this is an impact that you yourself will be able to make.

In this practical and interactive virtual masterclass with Sara Carneholm, you will discover the core principles of graphic design for beginners, and will use them to build up your knowledge of how these principles can be used to communicate a message.

With a focus on type-led design, this workshop for anyone with a desire to understand more about visual communication, will guide you through the foundations of design and leave you with a firmer understanding of how effective communication is about so much more than just a nice image.

You will be sent a link to the webinar 2hrs before the start time of 5pm (BST).

Course Content

• Introduction to the practice
• What is graphic design?
• Practical task: You as a starting point
• Typography terminology
• Visual words
• Workshop: Experimental hand rendered type
• Further looking and enjoying
• Q&A

This course is for ...

• All beginners to graphic design and visual communication with a desire to understand more about it
• Anyone who needs to use design in their work, who wishes to learn the fundamentals of effective communication through design
• Those with an interest in learning more about how design is used to convey meaning in our daily lives

Tutor Profile

Sara Carneholm is a graphic designer and design educator, born on a small island in the Baltic sea but calls East London their home. She trained as a tailor in Sweden before finding graphic design at Central Saint Martins and Royal College of Art. She has worked in the design industry for 20 years with clients mainly within the arts and education like The Design Museum, Royal College of Art, M Shed, Waltham Forest Council, Betty Jackson and Whitechapel Gallery. She has a love for typography and what can help to whisper or shout. Her main practice is now design education, currently as BA Graphic Design Course Leader at London Metropolitan University, where she gets to take part in people’s journeys in finding their own loves and strengths.

You will be sent a link to the webinar 2hrs before the start time of 5pm (BST).

Course Details

• Date: Thursday 12 August 2021
• Time: 5pm-8pm (BST)

5pm BST | 6pm CEST | 9am PDT | 12pm EDT

This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.

You will be sent a link to the webinar two hrs before the start time. Please email masterclasses@theguardian.com if you have not received the access link within one hour of the scheduled start time.

All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.

Full course and returns information on the Masterclasses website