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Great Legacy Fundraising Seminar

Legacy Voice

Wednesday, 14 February 2018 at 13:00 - Friday, 16 February 2018 at 13:00 (GMT)

Great Legacy Fundraising Seminar

Ticket Information

Ticket Type Remaining Sales End Price Fee VAT Quantity
Great Legacy Fundraising Seminar Ticket 18 Tickets 31 Dec 2017 £795.00 £0.00 £159.00

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Event Details

The next 30 years will see the largest intergenerational transfer of wealth in human history. And with more donors leaving more legacy gifts to charity than ever before, there is an unprecedented opportunity for charities to grow their legacy income. But many charities fail to communicate effectively with their donors – lacking the skills and confidence to engage their organisation in the conversation, or failing to articulate a clear and compelling reason for their donors to give.

This seminar will give you insight into our new major research project, produced by the Hartsook Centre for Sustainable Philanthropy. The ground-breaking report on the motivations of legacy giving brings together relevant thinking from over 150 academic studies and translates it into a model for how - and crucially why - donors leave legacy gifts to charity.

This in-depth seminar will unpack everything there is to know about how to engage your donors in the legacy conversation and encourage more of them to leave a gift in their will.

You will learn:

  • How legacy giving is changing and how you will need to adapt to a new generation of donors.
  • The core motivations why donors leave gifts to charities in their wills and how your organisation needs to act to be attractive to legacy donors.
  • How to create powerful communications that speak to the core motivations of your donors and have a lasting impact.
  • How to unite your organisation behind you and make your team proud of your legacy fundraising.
  • What the research tells us about how legacy donors think – and how donor-centred thinking is key to successful legacy fundraising.
  • How to facilitate difficult conversations through the power of stories.
  • How taking care of the donor’s wishes post death can increase the impact of the gift, and protect your risk and reputation.

Learning style

The content of the Great Legacy Fundraising seminar is formed by a unique mix of academic research and case studies, with particular reference to a major literature review commissioned by Legacy Voice in 2017 and building on Alan Clayton’s Great Fundraising Report. Attending this in-depth, exclusive seminar will leave you with a list of ‘must-do’ actions to be implemented immediately on your return.

Who should attend?

You are not necessarily a legacy fundraiser but you are a leader. This seminar is for chief executives, executive team members, trustees, directors, heads of fundraising and legacy managers. Anyone looking to prepare their organisation for legacy growth or to see a step change in their legacy income.


The Inch, with its gorgeous location overlooking Scotland’s most famous loch, is a place of inspiration, perspective and energy. It is a perfect retreat from the hustle and bustle of daily life to enable you to focus on growing your organisation.

To find out more visit


14-16 February 2018.

The seminar begins at 13:00 on the 14th February 2018 and finishes at 13:00 on the 16th of February 2018. Please plan to arrive on the morning of the 14th February, or talk to us if you need to arrive on the evening of the night before. 


£795 (plus booking fee and VAT)

Your attendance fee covers all sessions, as well as seminar materials, accommodation, food, and your transfer from Inverness Airport or train station.

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Do you have questions about Great Legacy Fundraising Seminar? Contact Legacy Voice

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When & Where

The Inch Hotel

PH32 4BL Fort Augustus
United Kingdom

Wednesday, 14 February 2018 at 13:00 - Friday, 16 February 2018 at 13:00 (GMT)

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Legacy Voice

We're a specialist fundraising agency, helping charities raise more money from legacy giving, through the power of conversation.


In fact we are the world’s first agency specialising solely in legacy fundraising. You won’t find anyone else with more knowledge, experience and passion about the power of gifts in Wills. Our team have extensive experience of working both as legacy fundraisers for charities, consulting for charities and of running successful fundraising agencies, raising millions for charities around the world in the process. In collaboration with the University of Plymouth , we have published a literature review that pulls together all the academic understanding of what motivates people to leave gifts to charity in their Wills. So it is fair to say that we truly get legacy fundraising. Both from the donors point of view and from the fundraisers point of view.

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