Who are you trying to influence? Customers, Prospects or even Internal Stakeholders? Nowadays, everybody has to sell. All too often we lead with what we want. A solution looking for a problem to solve.
What if you changed things around - shifted your perspective. As Harvard Professor, Clayton Christensen says: When you understand the job-to-be-done, designing the solution becomes much simpler.
At BMInc we help teams, organisations, and whole ecosystems to transition. Join this free workshop to get a taste of our successful approach and come away with some practical tools and a process to gain valuable insight in to your customers', prospects’ or stakeholders’ needs. We'll help you take the first steps to design relevant Value Propositions and compelling narratives.
In times of uncertainty, organisations are under more scrutiny from their customer base to provide value for money. They must clearly differentiate and protect themselves from competition. They must also develop a workforce that can sell existing services as well as to create and deliver new ones that are of value to the customer. What is common to all of these challenges is a deep understanding of the customer. Data is not enough.
During this 2-hour Taster Workshop you will learn the basics of Value Proposition Design, the Value Proposition Canvas and how to create products and services customers want. These visual tools will help you make complex issues easy to understand and actionable. They also introduce a common language for teams, and a process for business development that can help to sustain your organisation into an uncertain future.
Book: Value Proposition Design
This hands-on and interactive Taster Workshop is based around the content of the book Value Proposition Design, the sequel to the international bestseller Business Model Generation and the #1 bestseller in Customer Relations Books on Amazon. There will be time given to networking and knowledge sharing.
What did participants say?
"The biggest challenge we face in our organisation is understanding who our target customers are. I really enjoyed the workshop. It was interactive, informative and a good length. I really liked the hands on approach."
"Good intro to Value Proposition and the methodology behind it. I really liked the level of practical involvement"
"I signed up to the VPD taster as a recommendation from a colleague. It looked fun, interesting and innovative and resonated with some ongoing work. I really liked the content, style, presentation and location of the workshop. I thought it was stimulating."
Join us for FREE at WeWork Moorgate * for an afternoon full of inspiration, knowledge sharing and networking. Signup now, or contact firstname.lastname@example.org for more information.
* WeWork is the platform for creators. We provide the space, community and services you need to create your life’s work. To learn more send an email to email@example.com or call 0203 695 4926.