Free

Grow your Business through Email Marketing

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Mallusk Enterprise Park Ltd.

2 Mallusk Drive

Newtownabbey

BT36 4GN

United Kingdom

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Description

Email is a vital means of talking to your existing and potentially new customers – but you’ve got to make your communications stand out and actually get read.

This three hour workshop, hosted by digital marketing pro Daniel McCarry (www.counterdigital.co.uk) will show you how to stop spamming your customer mailing list and start sending them something that simultaneously interests them and grows your business.

Daniel launched Counter Digital in 2015 and over the last 2.5 years has worked with everyone from startups to councils in Northern Ireland and the Republic of Ireland, and from tiny businesses to huge brands in a variety of sectors. Daniel specialises in generating sales, leads, website traffic and consumer engagement through a variety of digital marketing tools including social media, SEO and email marketing.

We will cover-

  • Why we use Email Marketing
  • Growing Email Lists & Segmentation
  • Setting Campaign Objectives
  • Crafting Campaign Content
    • Subject Lines
    • Text & Image Choice
    • CTAs & Link Choice
  • Opt in/out guidelines and Spam rules
  • Metrics, Analytics and Measuring Campaign Success
  • Q&A

Who is this workshop for?

This workshop is ideal for business owners with limited experience of email marketing looking to improve their knowledge of the channel, or anyone who manages email marketing campaigns and wants better results from their communications.

Date of Workshop: Friday 20th October 2017

Time: 9.30am to 12.30pm

Venue: Reception Building, Mallusk Enterprise Park, BT36 4GN.

Cost:FREE

For this workshop you will need to bring a wi-fi enabled laptop or tablet.

If you have any questions or require more information, please contact: Karen.Wilson@mallusk.org or call 0800 980 7990.

This event is organised by Mallusk Enterprise Park and Antrim Enterprise Agency in conjunction with Danske Bank. Follow @DanskeBank_Uk on twitter to get in touch.

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Date and Time

Location

Mallusk Enterprise Park Ltd.

2 Mallusk Drive

Newtownabbey

BT36 4GN

United Kingdom

View Map

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