Every eCommerce business has one underlying objective, to sell more and grow quickly. There are multiple methods in which you can grow your eCommerce store including the use of an effective CRM, optimising your site and doing paid campaigns.
However, there is an incredibly underused and undervalued approach that can help grow your eCommerce profits exponentially. This is, Google Shopping, or what Google like to call “Product Listing Ads”, one of the quickest and simplest fixes for Google Shopping is creating and setting up the campaigns correctly, which is often one of the most common mistakes.
In this session, Richard Hill, AdWords aficionado, will highlight some essential steps to take in order to maximise the potential of your eCommerce business and your Product Listing Ads. From the minor errors that can be made at inception, to the on-going management which when compounded together can increase returns as much as 32x.
Some of the points that will be included are:
- Maximising Feed setup
- The use of custom labels
- Account structure best practices
- Using remarketing
- Optimising for mobile