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Grow your giving: How cutting-edge creative is driving fundraising in 2020.

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Curzon Soho

99 Shaftesbury Avenue

London

W1D 5DY

United Kingdom

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Event description
There’s a finite amount that each person can give to causes close to their heart. So how do you drive growth in a saturated sector?

About this Event

This time around, it’s all about charities thinking fresh and leaning into cutting-edge creative to drive fundraising. We’ll focus on the key forms of charitable giving, including legacy and DRTV.

A predicted rise in legacy giving and an increasingly competitive DRTV space means pioneering charities are changing up their creative approach. This has already led to some of the most innovative fundraising campaigns ever in 2019, with charities thinking outside the box in an attempt to stand-out from the crowd and capture audience attention.

So which creative approaches work best for prompting giving? Does emotive storytelling drive results, or do audiences’ prefer straight to the point information? Are there distinct differences between TV and digital when it comes to effective creative? And how are charities planning this content across their customer journey?

At this event, we’re asking experts from UK charities to share their creative journeys. We’ll watch their most recent campaigns, discover their most effective creative and how they compare and measure results.

This is a great opportunity to get inspired by your peers, and especially valuable for heads of fundraising, legacy, and in memory giving at medium to large charities.

On the agenda

Please arrive from 16:15 for registration and seating. The programme will begin at 16.30 and run until 18:00, with drinks and networking in the bar after. The full agenda will be confirmed closer to the event.

Need to know

Please note this has been a really popular event, so spaces are reserved for those working within the charity sector only, and we offer up to 3 spaces per organisation. If you’d really like to bring more of your team, please email marketing@raw.london and we’ll do our best.

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Date and Time

Location

Curzon Soho

99 Shaftesbury Avenue

London

W1D 5DY

United Kingdom

View Map

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