Grow your leads effectively with Account Based Marketing

• Event starts at 10:00am
• Wrapping up and questions at 11:00am
• Event closes at 11:30am

The world of B2B marketing and sales faces many challenges. Lead generation programmes that ‘blast’ a customer base with little result. Board-level demands for more effective campaigns. Marketing and sales teams misaligned. Cold calls that generate little return and less opportunity to sell. Lots of effort and a feeling that you could be doing better. If any of these resonate with you, why not attend a cost-effective event that explains how to change all that.

Account Based Marketing, or key account marketing, is an effective approach to B2B marketing that treats your key accounts as a market of one. This enables businesses to focus effort on a smaller number of accounts to deepen relationships and increase wallet share. Account Based Marketing increases the efficiency of your inbound marketing, targets sales effort and increases the probability of making a sale. Once you have an effective sales and marketing engine up and running, we take things a level further with a brief look at intent-based marketing.

This event will explore the concept, principles and why ABM is set to become standard in 2021. Once you have ABM up and running, we take you through a brief window into the future.

This event is for non-marketing businesses only. In the event of a marketing or advertising agency, freelancer or consultant registration, tickets will be automatically refunded (less the Eventbrite fee).

Covid-19 update: In the event of a cancellation by Think Beyond, we will refund the ticket price in full (less the Eventbrite fee).