Don’t hide your light under a bushel. Savvy companies use PR to inform existing and potential customers about their achievements. Many use this cost effective way to boost their business.
But it's not just about press releases any more. Everything is changing. Are you up to speed?
This workshop will look at:
Why PR is increasingly important in 2016
How to be heard in a noisy media environment
What tools can we use?
How to find your news,
Learn the top PR writing secrets
Find out how and where to get published
Evaluation - has what you've done made a difference?
Communicating directly with your customers - a beginners guide to email marketing and subject line writing.
Maximum 8 places on this hands on workshop. You will come away armed with a strategy, a media list, and a raft of stories and skills to you can immediately put your PR into practise.
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad’.
— Richard Branson.