Grow your sales: Master Customer-Obsessed Selling - Workshop 2

Grow your sales: Master Customer-Obsessed Selling - Workshop 2

By Leeds NatWest Accelerator

In this hands-on workshop, we’ll help you create detailed customer personas that drive your marketing and sales strategies.

Date and time

Location

The EA Hub, 2 Whitehall Quay

2 Whitehall Quay Leeds LS1 4HR United Kingdom

Agenda

9:30 AM - 10:00 AM

Coffee & Connect - welcome & networking

10:00 AM - 10:30 AM

Intro & key concepts

10:30 AM - 11:00 AM

Founder/Mentor: Naomi Rose, Content Marketing Strategist

11:00 AM - 11:30 AM

Interactive exercise - Define customer personas and ideal customer profiles

11:30 AM - 12:30 PM

Lunch

12:30 PM - 2:30 PM

Sales Geek: Sales Club - Change the perception and you change the world

Good to know

Highlights

  • 5 hours
  • In person

About this event

Business • Media

Using proven techniques, you’ll learn how create your ideal customer profiles, as well as learn from real-world case studies to show you how they work in practice.


This workshop is your chance to develop a clear understanding of your target audience and use it to make data-driven decisions that fuel business growth.


Book now to secure your space and discover:

• How to build your customer persona

• How to validate and test your customers’ needs

• Real life experience from business founders

• Sales Club with Sales Geek


This is a great opportunity to laser-focus your sales activities and hear from experts and fellow entrepreneurs on how they identified their ideal customers.


Naomi Rose, Content Marketing Strategist

With over 20 years of experience leading digital and marketing teams for large-scale organisations, I know exactly how to create high-impact and bold strategies that grow audiences and deliver real results.
In 2018, I left my 9-to-5 to follow my passion for baking, launching a café and bar with no prior experience. Within six months, I had a thriving six-figure business with 17 employees.
But it wasn’t my baking that made my business a success – it was my expertise in marketing and strategic planning.

That’s why I help creative business owners, marketers, VAs and coaches cut through the noise, creating bespoke content plans that drive growth and attract the right customers.


Sales Geek Experts:

Mark Hargreaves

I’ve spent my entire career, almost 30 years, in sales and sales leadership roles. Working for a range of organisations from SME’s in the north west and Yorkshire, to the largest producer and processor of aluminium on the planet. In my roles I have managed revenues up to £30million a year and led large, multifunctional sales and marketing teams. My career has been focussed on the construction sector but covering all aspects, from specification sales to sub-contracting and everything in between. I started my Sales Geek business in March this year with the aim of bringing those years of experience to the SME community in West Yorkshire.


Hayden Fox

Hayden Fox is a seasoned sales professional and entrepreneur with nearly 25 years of experience, including over a decade as a senior leader at the board level. Renowned for his innovative approach, Hayden has been at the forefront of modernising sales enablement and leadership, driving both global and local sales teams to achieve record-breaking growth.

Recognised as a sales leader by the Institute of Sales Professionals and with Sales Geek also endorsed by the same esteemed body, Hayden continues to shape the sales landscape. His unwavering commitment to empowering businesses and individuals to realise their full potential is evident in his proven track record of delivering exceptional results. Passionate about cultivating success, Hayden is a dynamic force in driving growth across teams, individuals, sales, and businesses alike.


Justin Ross

Exciting Sales professional and Entrepreneur Mindset, with 25+ years of experience, including Senior Leader/Director. With Great innovative in his approach, I have Led from the forefront of modernising sales enablement and leadership, driving both global and local sales teams to achieve YOY Growth within many sectors.

The Beginning of 2025 I joined Sales Geek Global Group as the Northeast Yorkshire Franchise Sales leader Director. In Feb this year I gained the Institute of Sales Professionals with Sales Geek

**Disclaimer**

All information used in this presentation you are registering for is produced for information purposes only and is for the sole use of the attendees at the

presentation.

Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a

recommendation by RBS, NatWest or any third party. You should seek independent advice in respect of issues that are of concern to you.

To the maximum extent permitted by law we expressly disclaim all representations, warranties, or assurance of any kind, expressed or implied, that are made to

the accuracy or completeness of the information contained in this presentation and do not accept any obligation to update or correct any information contained

herein.

During the event photographs may be taken on behalf of the host with a view to posting on social media to promote services offered to customers. If you do not

wish to be included in the photographs please notify us.

For the avoidance of doubt RBS/NatWest does not produce the materials for all presentations. This disclaimer applies equally to any materials or presentations

produced by a third party.

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Organized by

Leeds NatWest Accelerator

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Sep 25 · 9:30 AM GMT+1