Growing a Digital Business - How to Get Found Online

This workshop is aimed at SME, Micro Enterprises and Social Enterprises based in the Belfast City Council area and employing fewer than 50 people.

In this session we will cover the core strategies and actions you need to take to be found by clients online. We will have a brief look at what you need on your website to ensure it performs well, your content strategy and SEO/Search terms through to promotion techniques to ensure your business has the maximum opportunity to be found. We will have a Q&A after the presentation so you can have any question answered. Key areas covered include:

• Website optimisation

• Keywords

• Content Strategy

• Promotion

• Social Media

This session will be perfect for anyone who is trying to reach clients online - but who may be unsure what they need to do to generate more leads and sales. It will not be too technical, but will focus on top level strategy and provide a practical strategy you can start to implement immediately.

This project is part funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme.