If you’ve ever been in a situation where you have been asked to define an audience and have just written “millennials” or “Gen Z” as your answer, then this one-day course is for you.
In March 2015, we ran a longitudinal study to understand what emotional pressures young people face growing up with social media. It’s now March 2016, and the internet is awash with articles about “understanding millennials” and “introducing the next generation on social”.
As the industry wakes up to the fact that youth audiences are not all the same and need to be understood as individuals, we invite you to come and develop your own unique point of view about this important topic.
At our one-day course Growing up with social media we will:
Immerse you in the entire dataset from our study.
Take you through the key insights and themes.
Help you update your understanding about the relationship between young people and social media, in ways you can apply to your own business challenges today.
Other Courses with DLBi-
- Kickstart Innovation