Due to popular demand and great feedback from the first session we are re-running this workshop for those who did not get the opportunity to attend.
This workshop helps business owners understand who their customers really are, what they care about, and how to connect with them more effectively. You'll refine your value proposition and learn how this can be leveraged to grow your business.
What We’ll Cover
🧠 Understanding Your Customers
💡 Crafting a Strong Value Proposition
📈 Enhancing Your Market Strategy
What You’ll Get
✔️ Real-time exercises with expert facilitation
✔️ Actionable takeaways tailored to your business
✔️ A clearer roadmap to reach and resonate with your ideal customers
✔️ A supportive space to connect with like-minded business owners
✅ Who Should Attend:
· You’re unsure who your most important customers are — or what really drives their decisions
· You struggle to clearly communicate what makes your product or service valuable
· Your messaging is not well focused or inconsistent across channels
· You’ve never formally developed a customer profile or value proposition
· You want to reconnect with the customer perspective to guide future business decisions
What is a Value Proposition?
A strong value proposition clearly explains why your product or service matters to your ideal customer — what pain it solves, what benefit it brings, and what sets you apart.
What is a marketing strategy?
A plan outlining how your business will promote its products or services to reach and engage target audiences. It's a blueprint that guides your company's efforts to increase sales.
Who's delivering the event?
This workshop is led by industry experts Charl Erasmus and Graham Sleep
Agenda
9:00 – 9.30 Beverages & Networking
9:30 -Start
12:20 – 12.30 Wrap-Up, Q&A, Networking, and Feedback
Feedback from the first event:
“A great workshop that provided, guidance, support from a position of lived experience and created a few aha lightbulb moments. A great opportunity to meet and connect with other professionals and share stories and experiences 👏”
“Absolutely amazing, I have learnt so much”
PLEASE NOTE: businesses need to be registered with the Durham Growth Programme prior to attending. A link is below for registration, therefore ONLY businesses based in County Durham are able to attend this fully funded workshop.
Durham Business Growth and Productivity Programme is a comprehensive initiative designed to elevate productivity and foster growth within businesses located in County Durham. Being part of the programme allows you access to workshops, 1-1 advisor support and grant funding to support revenue and capital investment in your business.
For businesses in County Durham, the benefits of engaging with the Durham Business Growth programme are manifold. Through its dedicated initiatives, the fund offers access to financial resources, expert guidance, and networking opportunities that can fuel growth and expansion. Whether you're a budding entrepreneur or an established company, this UK SPF programme equips you with the tools necessary to succeed in an ever-evolving market.
If you have not already registered for the programme, please use the link below.
https://www.durhambusinessgrowth.co.uk/register
