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GTA Digital Leadership Livestream event: ‘Managing Reputation as an Asset’

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Location

GTA University Centre

Suite C, St Peter Port House

Sausmarez Street

GY1 2PT Saint Peter Port

Guernsey

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Event description

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The GTA University Centre is delighted to facilitate the second in the series of our Digital Leadership live-stream presentations on the strategic approach to managing your on-line reputation.

The session will commence with a thirty minute live-streamed presentation by Steve Leigh the founding partner of Reputation Consultancy. Steve works with well-known organisations such as the BBC, Financial Times, The Guardian and the Association of Corporate Treasurers. Steve helps companies to see, understand, actively manage and strengthen their reputation to drive and secure their future.

Steve will give an introduction to corporate reputation:

• its value

• a framework for understanding how reputation is formed

• methods for benchmarking and tracking reputation

• an approach to continuously manage reputation as an asset.

A discussion will follow, facilitated by Tom Langford from The Potting Shed, which will explore points raised in the presentation within a local context.

By attending this session you will gain a better understanding of how reputation is formed and how to create a strategic, measurable approach to managing reputation as a valuable business asset.

Light refreshments will be available on arrival and please feel free to bring your lunch with you should you require.

TUTOR & FACILITATOR PROFILE

Steve Leigh is a founding partner of Reputation Consultancy and works with leading organisations to build effective strategies for measuring and enhancing reputation. This work spans clients across the world, including high profile banks, insurers, retailers, media companies and NGOs. He has developed and launched Reputation Tracker - a tool that analyses digital content and conversation to track stakeholder perceptions and emotion towards brands, organisations and their leaders.

Tom Langford has been working in Creative and Marketing for 20 years and is now Managing Director of The Potting Shed. Tom and his team are producing some really innovative and exciting stuff in the creative and marketing space, both on and off-line.

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Date and Time

Location

GTA University Centre

Suite C, St Peter Port House

Sausmarez Street

GY1 2PT Saint Peter Port

Guernsey

View Map

Refund Policy

Contact the organiser to request a refund.

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