GTM Engineering & Signals — The 2026 GTM Playbook

We’re back with the next event in our Sessions with scale series...GTM Engineering & Signals: The 2026 GTM Playbook

Join us for an evening of great conversation, networking, and delicious refreshments—plus a panel discussion on how GTM leaders are using lead signals and GTM Engineering to build smarter, more efficient revenue engines for the year ahead.

This event isn’t just for GTM Engineers. It’s for anyone shaping how go-to-market teams work, from Sales and Marketing to RevOps and Growth.

So, if you're thinking about how to make your motions more connected, data-informed, and scalable, this one's for you!

What we’ll cover:

Our panel will dig into both the strategy and the practical “how”, including:

• What GTM Engineering and lead signals actually mean in modern GTM motions
• Whether GTM Engineering is a new role or an evolution of RevOps and Growth
• The metrics and signals that help Sales, Marketing, and Growth focus on the right buyers
• Real-world examples of signal-led GTM in action
• How to adapt your GTM operating model for 2026
• Practical steps to implement a signal-driven engine (without over-engineering it)
  

What you’ll leave with:

Alongside good food and new connections, you’ll also walk away with:

• A clear framework for thinking about GTM Engineering in your org
• Examples worth stealing from teams already putting it into practice
• Signals and metrics you can tailor to your own business
• Actionable steps to start operationalising a smarter GTM motion tomorrow

On the panel, Joe Batten, Founder of With Scale, will be joined by three fantastic speakers:

• James Falconer, Global Director of Business Development at Encord
• SPEAKER TBA
• SPEAKER TBA

And of course, you’ll have plenty of time to network with other RevOps, Sales, and Marketing leaders who are experimenting, iterating, and shaping the next generation of GTM.

Whether you’re looking to optimise acquisition right now or want a head start on what’s next in 2026, you’ll leave with practical ideas you can put to work immediately.

See you there! 👋
— The With Scale Team

P.S. As always, there’ll be food, drinks, and good chat, so you won’t leave hungry (or thirsty). 🍷🥙