Free

Guidebook Masterclasses

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Location

Location

Guidebook HQ

54 Marshall Street

London

W1F 9BH

United Kingdom

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Description

In 2015 we held our first EMEA workshop to introduce people to Builder. Now in 2018 we're looking to share the best practices that keep our customers on the cutting edge of mobile innovation within their own industries. Throughout this year we will be hosting a series of specialist masterclasses that really get to the heart of what makes a great guide, with topics including ways to maximise sponsorship opportunities, what 'engagement' is and how to ensure it, and how to create a bespoke strategy to promote your guide. We'll help you measure the success of what you're doing and support you to build guides that your users will love and that deliver a positive ROI.

Build a bespoke promotion plan - 12.6.18

So you have created the content, designed how you want it to look, and built a beautiful guide. What next? In this session you'll find out how to create a promotion plan that will ensure that your attendees download and use your guide, and really engage with all the content you have created for them.

Design a successful employee engagement app - 13.9.18

One of the most recent and interesting examples of app use is the employee engagement app. Organisations are increasingly aware that their staff are prolific smartphone users, and want to communicate with them on their preferred channel. This session will cover the steps you need to take to create a really engaging app to share important information with your teams.

Learn from the data - 8.11.18

Great news: everyone loved your app! So what do you do next? During this session we'll look at the data that is created when you launch your app, and how you can use this to improve your operations and future deployments.

Past Masterclasses:

Creating a strategy to increase engagement - 22.2.18

Learn what engagement is, why it is important, and how you can create a bespoke strategy to increase the engagement levels of your guides. We'll look at key metrics used to measure this, and also understand some of the key blockers that organisers face when trying build engaging guides.

Maximising sponsorship opportunities - 17.4.18

Identify which parts of a mobile guide can be used in sponsorship opportunities, understand the metrics you can pass on to your sponsors to create value in these relationships, and get tips and ideas to help you work with your sales team to sell these opportunities to create new revenue streams.

Boosting student engagement - 8.5.18

It is widely accepted that 18 - 24 year olds are some of the fastest adopters of new technology, and do spend more time on their smartphones than the average user. In this session you'll learn how to make sure they're spending that time in your guide and making the most of the content you are providing.

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Location

Guidebook HQ

54 Marshall Street

London

W1F 9BH

United Kingdom

View Map

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