Guru Program: Low Risk, High Reward Marketing & PR for Startups #TMUguru

This session is part of the TechMeetups Guru Program, a practical 3 month educational and mentoring course to kick-start your Startup. You can choose to attend just this session by booking here, or participate in the full course to receive additional support and mentoring for your company from our Gurus – find out more here.

What should your first marketing campaigns look like? How will you evaluate its success? What is the best way to use social media in marketing? How do you run a PR campaign and establish long term relationships with journalists?

In this session our Gurus will help you understand how to evaluate the most effective marketing channels for your product, how to construct your messaging and which tools can help evaluate the success of your campaigns. What’s more, they’ll let you know how you can kick-start your customer acquisition campaigns on the lowest possible budget for maximum returns.

Mentors:

Tamsin Fox-Davies, Development Director at Constant Contact UK

Tamsin is Constant Contact’s educational marketing expert in the UK. Tamsin has more than 10 years experience supporting small business, with a background in small business marketing and development. She is a published author, and also writes for the Constant Contact blog, Women Unlimited, and other national and regional outlets. She sits on the board of the Association of UK Business Mentors, and founded the Entrepreneurs’ Finishing School.

John Webb,Marketing Director at Rackspace

With 20 years experience in Growth Marketing for tech businesses across sectors including Internet, Mobile, Games and B2B IT, John work directly with founders and startup teams on the activities that will drive growth – NOT buzz-word laden, high level ‘strategies’, but down-and-dirty practical tools, skills and know-how that are relevant to their context. He acts as a mentor, advisor and speaker on numerous Incubator and Accelerator programs including: Techstars, Oxygen, ignite100, dotForge, Entrepreneur First, Accelerator Academy, Launch48, Springboard and Dreamstake; as well as a judge for pitching competitions such as Startup World and Tech City News Elevator Pitch.

Claire Unwin, Senior PR Consultant at Rostrum Communications

Claire Unwin is a senior account manager at a corporate PR firm and specialize in technology PR. She has experience helping a variety of brands – from large corporate enterprises to small, start-up companies – develop campaigns designed to grow their profile and share of voice against competitors. In particular, she has experience executing media relations, analyst relations, social media, copy writing and customer advocacy campaigns. Claire has experience working with a wide variety of stakeholders at all levels within an organization

Sponsors: