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Hard Coded Confidence: Data & You - Brighton Digital Women Dec 2017

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Eagle Labs Brighton

1 Preston Road

Brighton

BN1 4QU

United Kingdom

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We started the year with wellbeing and we want to finish it with confidence!

During this friendly, festive meetup we'll discuss different sorts of confidence and how they impact our work, relationships and our position in digital marketing.

We'll have usual fun but with a festive twist and there will be prizes to be WON! "OoooOOOOooohs" and "AaaaaaAAAAaaaahs" welcome :)

Our 4 Talks:

1. Kayleigh Rogers: 'Can You Trust Your Data?'

Web analytics is used to make important decisions – should we switch off that campaign? Should we spend more on PPC? What product should feature on the homepage? All these decisions can be bad decisions if you have bad data. This talk will give you some tips on what to look out for and how you should invest in your analytics.

2. Kerry Watkins: 'Learn To Love Your Data'

In Kerry's work as a trainer and consultant she hears from women all the time that they are scared of (social media) data and so don’t pay attention to it. Kerry has been asked to help train Brighton & Hove Business Women’s group to ‘Learn to love your data’. Kerry is passionate about teaching people to extract simple, relevant data – whether it be from email marketing, Twitter or Facebook Ads manager – to learn about their customers needs likes and what content resonates. Trusting in data helps us to improve but it’s with an understanding of people too.

Short break where we'll enjoy some FREE festive refreshements including our beloved prosecco of course

3. Ginatare Matuzaite | CEO & Co-Founder of Amberoot: 'Thoughts & Advice On Confidence'

Gintare is a talented and impressive Brighton-based CEO. Her brand, Amberoot, was created with the ambition to make the fashion industry more environmentally friendly, ethical and transparent. Gintare has spent a great deal of time thinking about what 'confidence' really looks like for different people. She shares her practical tips and advice with us!

4. Corrine Card | Co-Founder of Full Story Media: 'Confidence Gives Your Campaigns The Edge'

Corinne is a co-founder of a Full Story Media, a media consultancy in Brighton and has worked in digital marketing for 10 years. She will be talking to us about how having the confidence to go the extra mile with your digital marketing campaigns can give you the edge over competitors.

Expect to hear about case studies of campaigns which have gained links and coverage from the BBC, Guardian, Telegraph and Financial Times!

Bring your colleagues and friend interested in digital. It's not just a group for women, we're all in this together and all are welcome!

- Brighton Digital Women

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Date and Time

Location

Eagle Labs Brighton

1 Preston Road

Brighton

BN1 4QU

United Kingdom

View Map

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