Story is present in every aspect of our lives, and that is no less true for business. In fact, reconnecting with emotion and story, rather than solely hard facts, can weave narrative into your communications, make your pitches more persuasive, and allow you to breathe purpose into ideas.

If you’ve ever wanted to create presentations that are compelling, write emails that inspire a reaction, or pitch with real emotion, then this masterclass is for you. Join marketing, communications and storytelling expert Anthony Tasgal who will equip you with the tools to move beyond ‘too long, didn’t read’ and get you to start thinking, speaking, and presenting in stories.

Over two comprehensive sessions, you will discover the key principles of storytelling, what behavioural economics tells us about the brain, and the importance of structure when communicating your messages. You will also take part in focused group exercises where you will work through real-life examples with tailored guidance and feedback from Anthony.

By harnessing the power of storytelling, you will be able to dramatically enhance many forms of communication - including presentations, pitches, and marketing copy.

This course is for …

Professionals who want to communicate more effectively and with greater impact
Anyone looking to connect with their audience, and stand out from the competition.

Course content

How to avoid overloading your messages
Strategies for being effective and efficient with your communications
Exercise: junk the jargon
Why story conveys meaning, emotion and empathy
The science of story: behavioural economics and the brain
Why the brain sees stories as patterns with meaning
The key principles of storytelling
Exercise: heroes, villains, quests and conflict
Finding a voice for your brand or story

Course Details

Date: Wednesday 25 May and Thursday 26 May 2022
Time: 2-5pm both days (BST)
Capacity: 20 tickets

2pm BST | 3pm CEST | 6am PDT | 9pm EDT

This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.

You will be sent a link to the webinar two hours before the start time. Please email masterclasses@theguardian.com if you have not received the access link within one hour of the scheduled start time.

All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.

Full course and returns information on the Masterclasses website

Harness the power of storytelling and transform your communications