Story is present in every aspect of our lives, and that is no less true for business. In fact, reconnecting with emotion and story, rather than solely hard facts, can weave narrative into your communications, make your pitches more persuasive, and allow you to breathe purpose into ideas.
If you’ve ever wanted to create presentations that are compelling, write emails that inspire a reaction, or pitch with real emotion, then this masterclass is for you. Join marketing, communications and storytelling expert Anthony Tasgal who will equip you with the tools to move beyond ‘too long, didn’t read’ and get you to start thinking, speaking, and presenting in stories.
Over three comprehensive sessions, you will discover the key principles of storytelling, what behavioural economics tells us about the brain, and the importance of structure when communicating your messages. You will also take part in focused group exercises where you will work through real-life examples with tailored guidance and feedback from Anthony.
By harnessing the power of storytelling, you will be able to dramatically enhance many forms of communication - including presentations, pitches, and marketing copy.
If you live in the UK, you can purchase a copy of Anthony’s new book: The Storytelling Workbook: a nine-week programme to tell your story at checkout.
This course is for …
- Professionals who want to communicate more effectively and with greater impact
- Anyone looking to connect with their audience, and stand out from the competition.
Course content
- How to avoid overloading your messages
- Strategies for being effective and efficient with your communications
- Exercise: junk the jargon
- Why story conveys meaning, emotion and empathy
- The science of story: behavioural economics and the brain
- Why the brain sees stories as patterns with meaning
- The key principles of storytelling
- Exercise: heroes, villains, quests and conflict
- Finding a voice for your brand or story
Course Details
- Date: Wednesday 23 November - Friday 25 October 2022 (3 consecutive afternoons)
- Time: 1.30pm-5pm (GMT) on all three days
- Capacity: 20 tickets
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
1.30pm GMT | 2.30pm CST | 5.30am PST | 8.30am EST
You will be sent a link to the webinar 24 hours and 30 minutes before the start time. Please email masterclasses@theguardian.com if you do not receive the access link 24 hours before the scheduled start time.
We aim to make all Guardian Masterclasses fully accessible. If you require any adjustments to enable your participation in this course, please get in touch with us at masterclasses@theguardian.com.
This event will be hosted on a third-party live streaming platform Zoom, please refer to their privacy policy and terms and conditions before purchasing a ticket to the class.
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.
