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Harness the power of your SOCIAL IMPACT to attract more income in your soci...

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TAPE Community Music & Film

Berthes Road

Colwyn Bay

LL29 9SD

United Kingdom

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About the course

Demonstrating your organisation’s social impact is one of the most powerful ways to attract paying customers, donors or funders. And yet, it is the one thing that leaders of social change organisations say they struggle with the most. They often know it’s importance in theory, but don’t know how to measure impact and leverage it in practice.

Very few organisations use their social impact effectively as a tool to attract their target audience, or as a key part of their business strategy.

This course will take you ahead of the curve. Delving deep into your organisation’s purpose, you’ll learn all the tools you need to:

  • Understand what social impact is unique to your organisation
  • How to measure it in a way that is useful to you and your team
  • How to share your impact story with others in a way that will bring in income (£££'s)

But the course will also help:

  • Programme your mind for success
  • Shatter glass ceilings and help you experience freedom from self-limiting beliefs
  • Understand how you may have been blocking money from coming your way
  • Plan your time like a pro so you never feel overwhelmed again!

Who is this course for?

This course is for leaders of, and those working in, social enterprises, charities and voluntary organisations, who are delivering social or environmental impact through their activities, but are struggling to secure sustainable income.

If you're not sure how to measure your social impact or use it to leverage customers and income then this is the course for you. You'll discover ways to communicate your impact in compelling ways that attracts your target audience.

Employees, volunteers and those with an idea for a social impact venture are welcome to attend.

Course outcomes

  • Reconnect with who you really are - your vision, your values and purpose – and embed this at the heart of your organisation
  • Get crystal clear on what impact you want to achieve over the next 90 days, and learn skills, models and tools to make this a reality
  • Identify your target audience – the specific people you want to attract to your business (as customers, donors or funders)
  • Learn strategies for attracting your target audience in a way that makes them want to invest in your business
  • Determine what your social impact is and learn new tools for measuring it
  • Discover why your impact story will attract paying customers
  • Tell your story in a compelling way that makes you stand out from the crowd
  • Plan where and how to communicate to attract your target audience
  • Find digital tools that work for you and overcome your fears of technology

Course approach

This course is for go-getters and action takers; active participation is strongly encouraged!

There will be no ‘sitting at the back of the room just listening in’. This is an active course where you need to come prepared to delve deep, to discuss your organisations core purpose and actively participate in the group activities. You might be in a rut at the moment, but you need to be willing to try something new so you can create the change you dream of.

Having said that, Kat is an experienced facilitator, committed to equality of opportunity, and understands that people come with different needs and abilities. We all have different levels of energy throughout the day, with this in mind the training will be flexible to the needs of the group.

There will be space for quiet reflection, timeout and freedom to just come as you are!

Resources & Takeaways

  • Short pre-event questionnaire to ensure the training more than meets your expectations and focuses you to think about what you want to get out of it
  • Workbook and presentation slides of all the content covered during the day
  • Personalised Communications Plan with each step to achieving your goal
  • Network with a community of go-getters, who will provide ongoing support and encouragement long after the course has ended
  • 60-minute follow-up coaching call with Kat, within one month of the course, to keep you on track to achieving your goal, overcome any setbacks and celebrate success (valued a £129)
  • If agreed by the group a Facebook Group to continue the learning, share what works, overcome challenges and generally keep in touch

Curriculum

During this five-hour course (including breaks) we’ll cover nine hot topics in a way that applies them directly to you and your organisation, so you go away with relevant learning and actions you can actually implement.

  1. WHY THIS APPROACH WORKS: Why using your impact story attracts customers, donors and sponsors (and why it should be the number one thing you focus on in your business today)
  2. DIGITAL MARKETING TRENDS: Trends in digital marketing and how this helps you communicate your story to a wider, or new audience
  3. YOUR IMPACT STORY: Who you are and what your social impact is – crafting your unique impact story
  4. ACHIEVING YOUR GOALS: Setting your 90-day goal (for communicating your impact; attracting new customers; or securing new income) and discover an approach to achieve your goals every quarter
  5. YOUR TARGET AUDIENCE: Determine exactly who your target audience is so you can attract them directly
  6. MEASURING YOUR IMPACT: Different approaches for measuring your impact in a way that makes sense to you, your team and your target audience
  7. DISCOVER NEW TOOLS: How to use different platforms and tools to communicate your story and build your tribe (website, blog, video, articles, presentations/pitches, events, Facebook, Twitter, LinkedIn, Instagram)
  8. SHARING YOUR STORY: How to package your story and where to ‘display’ it
  9. PLANNING FOR SUCCESS: Creating a plan for your communications to take away and implement




Testimonials

"I loved working with Kat! I gained so much value and confidence. I had a real breakthrough in working out my vision for my business. Kat listened to me and helped me work towards some real and achievable targets.”

Rupy Kaur, Founder & Director of You Own It

"Kat has been incredibly supportive … She provided me with valuable information to help me in the development of my organisation, as well as brilliant advice for my crowdfunding campaign. Kat has provided me with a clearer [perspective] on certain things and shown great knowledge in the area of social enterprises. It also helps that she’s encouraging, kind and easy to approach".

Shaniqua Begum, Founder & Director of Young People Insight

“What I love so much about working with Kat is she is 100% committed to making your social enterprise a success and will go above the call of duty to support you in your quest to create greater social impact. Kat’s follow through is impeccable, her excitement about her work is obvious, and her passion towards helping others to make a larger difference through their work, is palpable".

Julia Lynch, Founder & Director of Global Girl Project

“I have had the pleasure of working with Kat over many years, and have learned so much from her practical and thoughtful approaches to challenging issues. She brings her years of insight into the voluntary, student politics and social enterprise sectors to her consulting work, along with her deep expertise in facilitation and programme design. If you have the chance to train with Kat - just do it! You’ll be so grateful that you did.’

Debbie Danon, Co-CEO, TrustLab Ltd.





Details

Number of spaces: 20 (including 5 free spaces for people who are unemployed or unable to pay the course fee).

Course cost: £50 (+ fees) including all course materials, resources and takeaways (provided on the day); lunch & refreshments; and one 60 minute follow-up, coaching call with Kat to keep you on track to achieving your goals (valued at £129).

You are one of the first people to try out this amazing course, which is usually valued at £245 / delegate. It is offered at this significantly reduced rate as a ‘beta’ version on the agreement that you will be willing to give your feedback to the course content, delivery and outcomes it provides.

Five free spaces are available for people who are unemployed or unable to pay.

Additional information to support access to the course

Transport - If you require assistance getting to the event (i.e. if this would otherwise be prohibitive to you attending) then please email me with details and we’ll see if we can support you: kat@shareimpact.org

Carers/Personal Assistants - You are welcome to bring your carer or personal assistant with you (free of charge), please just make sure you register them as attending when you book your place (for catering and seating purposes).

Childcare – We are not able to provide childcare at the venue however if this would prevent you from attending please get in touch. If it’s agreeable to the group we may be able to accommodate babies and toddlers on the day.





FAQs

Will lunch be provided?

Yes lunch will be provided with refreshments throughout the day. Please let me know of any dietary requirements when your register.

How do I access a free place?

Follow the registration link and request a FREE Ticket. You will need to explain why you are requesting a free ticket on your registration form. After this registration request is received Kat will email to confirm if you have been given a free place.

Are there discounts if I bring more than one person from my organisation?

If you register two or more people from your organisation you will receive a 10% discount off the price of each person.

Is there a refund policy?

Yes. If you are unable to attend you must email Kat@shareimpact.org as soon as possible.

If you cancel your booking up to two weeks before the event your will receive a 100% refund.

If you cancel up to 1 week before the event you will receive a 50% refund.

If you cancel within a week of the event or do not attend a refund will not be available – you will still get access to all the course content, resources and takeaways in this scenario and will be invited to attend the next training available (at a discounted price).

I only have an idea for a social enterprise, can I still attend?

Yes of course. The content will still be helpful and relevant to you and is likely to fast track you to setting up your social impact venture. You will also network with other social entrepreneurs who can share their experiences with you.

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Date and Time

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TAPE Community Music & Film

Berthes Road

Colwyn Bay

LL29 9SD

United Kingdom

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