In today's digital world, it can be difficult for businesses to keep up with the new developments and maintain their competitive edge. This one-day training course presented by expert trainers Katie King and Raj Sharma will provide business professionals from every industry and sector with the tools they need to implement new technology into their practices and drive their business forward.

Here's what you can expect from the day:

Session 1:

• Introductions and group challenges
• Business 4.0 – Our changing world and evolving business landscape
• Definition of AI, ML and RPA; examples of AI in our homes and our businesses
• Life cycles according to the experts: Gartner, PWC and McKinsey
• AI in your sector

Tea and coffee break

Session 2:

• What does AI mean to you today?
• Debunking AI myths
• AI’s impact on different business functions: HR, sales, marketing, procurement, customer service, management
• Data collection methodologies, ethics and concerns.
• Case studies of AI, ML and RPA in different sectors
• Sharing AI case studies from Katie’s book - successes and failures
  
  

Lunch

Session 3:

• AI’s role in personalized and precision marketing
• AI and the future of content curation
• The changing customer journey: machine learning and predictive analytics
• The role of machine learning in sales
• AI’s role in HR and ops

Tea and coffee break

Session 4:

• AI’s impact on jobs. How will roles change?
• Group exercise:
• Preparing for change: mindset, culture, training and hiring strategies
• Build your AI in marketing plan
• Our role in the wider battle for AI and ethics
• Final Q&A
• Recap of actions and next steps