A stimulating breakfast discussion for senior marketers looking to advance their understanding of data, with specific reference to the applications of social media data. Hear from a series of speakers including the Direct Marketing Association. Moving beyond the superficial nature of ‘Likes’ and Tweets, this session will showcase expert understanding of the hot topic of Social CRM, how brands can use social data to enrich existing data sources and use insights to build up a greater understanding of audiences through profiling and segmentation.
From the presentations you will understand:
- The agency view of how to add depth of intelligence to your existing first party data with the addition of social and other third party data sources. Enrich your addressable opportunity and make your data work harder.
- Understand the brand-side story of how social data helps to support a customer journey and inform audience segmentation.
Hear from the Direct Marketing Association on how they view social data as a complementary dataset to be used in tandem with direct marketing techniques.
Matt Hardy - Digital Director & Joint MD, The Real Adventure Unlimited
Mike Fisher - Independant Data Consultant
Member of the DMA data council