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Harnessing the Power of Influencer Marketing 2.0

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Covent Garden Hotel

10 Monmouth Street

London

WC2H 9HB

United Kingdom

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Influencer marketing is well and truly on the communication map, and is set to stay. From consumer brands such as Renault and Nestle through to corporates like EY – influencer marketing is now a mainstay of communications having evolved since its birth a mere 5 years ago. Brands need to know how to harness the power of social media influencers in an authentic way to be able to capitalise on this now well established channel.

Join MSL and their incredible line-up of speakers, including Blogger and Instagram star, Mother Pukka for a morning training session where you will learn:

  • About the current influencer marketing landscape and how your brand can own it in your sector
  • How to use science to select a spot-on influencer for your brand campaign and when its time to step away from a relationship
  • What reach really means, how to decode the numbers and the reality of working with micro vs mega influencers
  • To engage with influencers and co-create thumb stopping branded content
  • What it’s going to cost! Understand the need to pay to play in order to get eyes on and engagement with your content


#MSLInfluencer


Agenda:

8:30am: Arrival, registration and networking


8:45am: Decode the influencer marketing landscape 2.0

Kinda Jackson, Head of Digital, MSL

Kinda will introduce influencer marketing 2.0 and help you understand how to select the right influencer persona for your brand. She will introduce MSL's scoring methodology that allows brands to benchmark influencers against their campaign goals including when to be cautious of relationships with influencers who are losing their authenticity to paid partnerships.


9:10am: How brands can engage with influencers and co-create content

Anna Whitehouse aka Mother Pukka, Blogger

Anna will share examples of the good, the bad and the ugly approaches to influencer marketing from brands she has worked with over the years. Learn how to form mutually beneficial partnerships with influencers to co-create incredible content that cuts through to their engaged audiences.


9:30am: How to amplify branded content on influencer channels, as well as your own

Chris Davis, Head of Brand Partnerships, Gleam Futures

At the heart of the influencer marketing industry, Chris will offer unique insights into how to get the most out of branded partnerships and will introduce a new tool available in this field.


9:40am: Breakfast and networking


10am: Panel Discussion and Q&A: What does the future of influencer marketing hold for brands?

Your chance to ask the panel everything you’ve ever wanted to know about influencer marketing.

  • Kinda Jackson
  • Anna Whitehouse
  • Chris Davis
  • Moderator: James Warren, Strategic Development Director, MSL


10:45am: Event close


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Speaker details:

Anna Whitehouse aka Mother Pukka, Blogger. Her originality, sense of humour and hilarious take on parenting has earned Anna over 20k blogs views a month and 150k Instagram followers. She’s a heavy hitter parenting Blogger who has been on the social influencer scene for 3 years so knows a thing or two when it comes to paid branded partnerships.

Kinda Jackson, Head of Digital, MSL. Kinda has over 15 years’ experience of working in digital. She is the brains behind Renault’s recent #BehindCarDoors campaign and an expert when it comes to creating paid, owned and earned strategies for clients such as Nestle, P&G and EY.

Chris Davis, Head of Brand Partnerships, Gleam Futures. Chris is the Head of Brand Partnerships at Gleam Futures, the world’s first talent management company specialising in ‘Digital First Talent’. With over 8 years’ experience in digital advertising, Chris and the team at Gleam are the driving force behind some of the market’s leading branded content integrations.

James Warren, Strategic Development Director, MSL. With a career in the digital communications spanning almost two decades, James has worked at the forefront of the industry creating award winning campaigns. He will lead our panel discussion, asking probing questions to our speakers.


This training is for brand, communications and marketing professionals at client organisations. It is recommended that you already have an understanding of influencer marketing and an appetite to launch a campaign within the next six months, due to the rate at which the industry is evolving, in order to get the most out of this event.


We always offer our attendees a supplier free environment, therefore places will be allocated with that in mind and we reserve the right to refuse bookings on this basis.


Places are limited due to the nature of the venue, therefore please book your spot now to avoid disappointment.

To find out more, contact Jane van Wyngaarden. Jane.vanwyngaarden@mslgroup.com

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Date and Time

Location

Covent Garden Hotel

10 Monmouth Street

London

WC2H 9HB

United Kingdom

View Map

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