Master UX research, usability testing, and visual storytelling to design user-focused digital experiences with impact.
Overview:Understanding users is at the heart of successful design. This course explores user research methods, usability testing, card sorting, journey mapping, and visual storytelling—equipping you to create intuitive, accessible, and visually pleasing experiences. You’ll discover how written instructions, error messages, and UI design choices affect interaction, while also diving into mobile testing, visual branding, and voice-first design considerations.
From web aesthetics to narrative illustration and event-driven storytelling, the module ties visual psychology with purposeful design. Learn how form, function, and feedback play together to drive satisfaction and usability. Whether you're testing remotely or structuring information through card sorting, this course guides you with strategic approaches—sharp enough for professionals, accessible enough for newcomers.
Learning Outcomes:
- Identify key user research and usability testing methods confidently.
- Apply card sorting to optimise site navigation and structure.
- Create user journey maps to enhance user experience flows.
- Write helpful form instructions and error messages that guide effectively.
- Understand visual effects and branding across web and print mediums.
- Integrate storytelling techniques to support interface design clarity.
Who is this Course For:
- Designers looking to improve user testing strategy and flow.
- UX beginners seeking structured guidance in user research methods.
- Developers wanting to understand design’s role in user interaction.
- Professionals keen to refine their UI and digital storytelling skills.
- Freelancers enhancing websites with informed design decisions.
- Career changers building knowledge in UX and interface thinking.
- Writers creating instructional content or system messaging.
- Product teams aiming to test and map user interactions better.
Career Path:
- UX Researcher – £40,000 per year
- UI Designer – £36,000 per year
- Usability Analyst – £38,500 per year
- Web Designer – £34,000 per year
- Digital Content Designer – £37,000 per year
- UX Writer – £42,000 per year
