HBR Live: Reinvent Your Business Model

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Steelcase Worklife Center

77-79 Farringdon Rd

London

EC1M 3JU

United Kingdom

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Reinvent Your Business Model

with Mark W. Johnson


"Companies that introduce new business models to their industry are able to take advantage of enormous opportunities. In Reinvent Your Business Model, Mark Johnson gives businesses the critical tools they need to develop new ways of bringing value to customers--and to make those opportunities a reality.”
- Reed Hastings, founder and CEO, Netflix


Mark W. Johnson argues that, to achieve transformative growth, companies need to exploit white spaces — fundamentally different business models to the company’s core activities.

In his book Reinvent Your Business Model: How to Seize the White Space for Transformative Growth, Mark outlines a repeatable process for identifying these new growth opportunities and designing powerful business models to unlock them. He draws on field-tested research and case studies from innovative companies like Whole Foods, Microsoft, and Dow Corning, detailing how they ventured into unknown territory and created breakthrough opportunities.

In his experience consulting with businesses across the world, Mark has found that they tend to lack a systematic approach to business model innovation. On 23 April, he will join us in London to explore how organizations in any industry can build a repeatable business model capability by relentlessly focusing on unmet customer needs, keeping the influence of the core model in check to give new models a chance, and responding quickly to and leveraging new technologies, market shifts and platforms. What’s more, Johnson addresses what is perhaps the most important element to unlocking transformational growth: building in the likelihood of failure – and performing quick experiments in the market to refine the model.

HBR subscribers are entitled to a 50% discount. Click here to learn more about HBR and how to subscribe.

If you are a journalist and would like to attend, please contact sally.ashworth@hbr.org for your complimentary ticket.


Agenda

6.00pm Registration and networking

6.30pm Mark will present followed by audience Q&A

7.30-8.30pm Drinks and discussion


Mark Johnson is co-founder and Senior Partner of Innosight, an innovation and strategy consulting firm, which he co-founded with Harvard Business School professor Clayton M. Christensen.


At HBR we run regular events in London and other leading European cities. If you like to receive announcements about new events please contact sally.ashworth@hbr.org. If you would like to discuss hosting or sponsoring HBR events, please contact alexander.bart@harvardbusiness.org.

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Date and Time

Location

Steelcase Worklife Center

77-79 Farringdon Rd

London

EC1M 3JU

United Kingdom

View Map

Refund Policy

Refunds up to 1 day before event

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