Actions and Detail Panel
HBR Live: Sense and Respond - Becoming a Sensing Organization
Tue 28 March 2017, 18:30 – 21:30 BST
Sales Have Ended
Sales Have Ended
We are in the midst of a revolution.
Technology is no longer just an IT problem. The rhythm of technology is changing the rhythm of business, and businesses need to adapt. To thrive, businesses must become 'sensing organizations,' able to sense and respond to changing customer and employee behaviours.
In their new book Sense and Respond, tech experts Jeff Gothelf and Josh Seiden explain how to build truly sensing organizations, using illuminating stories from organisations including Paypal, Zara, AutoTrader, and UK Government's Digital Service.
On 28th March Jeff and Josh will be in London to tell us more about how to sense and respond effectively. This requires shifting from managing outputs to what the authors call 'outcome focused management,' which includes:
- Framing work, not as a set of features to deliver, but as customer behaviors and outcomes that can be amplified, encouraged and changed
- Forming self-guided teams that can read and react to a fast-changing environment
- Creating a 'learning-all-the-time' culture that can understand and respond to new customer behaviors and the data they generate
- Developing the new universal skills of customer listening, assessment and response in everyone at the organization
Eric Ries, author of The Lean Startup, describes Josh and Jeff's work as providing 'a crucial framework for the modern world of business.'
For those looking to engage in a two-way conversation with the market and their customers, and to drive value from that conversation, I hope you can join us to learn more.
The ticket price covers the cost of your copy of SENSE & RESPOND, which you can pick up at the event.
SENSE & RESPOND: How Successful Organizations Listen to Customers and Create New Products (9781633691889) is published by Harvard Business Review Press. Hardcover £23.00.
The event is free for HBR subscribers. Click here to learn more about HBR and how to subscribe,
6.30pm: Registration and drinks reception
7-8pm: Josh and Jeff present on Sense and Respond followed by audience Q&A
8-8.30pm: Networking drinks and canapes
Jeff Gothelf is a lean-thinking and design evangelist, spreading the gospel of great team collaboration, product innovation, and evidence-based decision-making. He is an author, speaker, and thought leader on the future of product development and design, often teaching workshops or giving talks on building cultures that support teamwork and innovation.
Josh Seiden is a designer, consultant, and coach who helps companies create new digital products and services. In his 25-year career, he’s worked with start-ups, large organizations, and enterprises of all sizes, whether in Silicon Valley or on Wall Street. He is a founder and past president of the Interaction Design Association.
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