£17.25 – £23

HBR Live: The Experience Economy

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Warwick Business School

Level 17, The Shard

32 London Bridge Street

London

SE1 9SG

United Kingdom

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Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

Sales Have Ended

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Ticket sales have now ended for this event. Harvard Business Review
Event description

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Competing for Customer Time, Attention, and Money

with B. Joseph Pine II


When you visit a Disney park, employees are referred to as “cast members”, "acting on stage” in front of “guests”. Disney parks create a show; an illusion; an experience. Why do the guests buy into this “show”? Because they simply can’t get it anywhere else.

In a seminal 1998 HBR article, Joe Pine and Jim Gilmore gave a name to the idea of buying an experience: “The Experience Economy.” The idea resonates today more than ever as new experiences such as flagship Apple Stores and Starbucks Reserve Roasteries, Top Golf venues, Tough Mudder competitions, and extravagant new genres of experience such as Meow Wolf have joined the experiential landscape.

In our distractible, time-starved world, businesses must catch the attention of customers with a unique experience or miss out on sales, and lifelong customers. We’re living in the modern age of The Experience Economy and companies that aren’t following suit risk losing it all to the next inventive brand.

On 2nd December, Joe will join us at Warwick Business School’s London campus to share how you can create customer experiences that are unique, engaging, and specific to the individual, changing the nature of what you can offer and what customers want to buy.


"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first." -- Tom Kelley, Partner, IDEO

"Pine and Gilmore captured . . . the most compelling expression of consumer culture in the twenty-first century." -- Psychology Today


HBR subscribers are entitled to a 25% discount. Click here to learn more about HBR and how to subscribe.

If you are a journalist and would like to attend, please contact sally.ashworth@hbr.org for your complimentary ticket.

Every attendee will receive a copy of The Experience Economy.


Agenda

18.00 Registration and networking

18.30 Introduction from Professor James Hayton, Warwick Business School

18.40 Joe Pine on 'The Experience Economy' - presentation and Q&A

19.30-20.30pm Drinks and discussion


B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.


At HBR we run regular events in London and other leading European cities. If you like to receive announcements about new events please contact sally.ashworth@hbr.org. If you would like to discuss hosting or sponsoring HBR events, please contact alexander.bart@harvardbusiness.org.

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Date and Time

Location

Warwick Business School

Level 17, The Shard

32 London Bridge Street

London

SE1 9SG

United Kingdom

View Map

Refund Policy

Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

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