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HBR Live Webinar: Sales Management That Works

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£0 – £18

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HBS professor Frank Cespedes explains how to sell in a world that never stops changing.

About this Event

Business development and growth are core leadership responsibilities. But the impact on sales activities of new buying processes, e-commerce, big data, and other megatrends is often misunderstood.

You are invited to join us on 22 April for a live webinar by Harvard Business School professor Frank Cespedes,Sales Management That Works: How to Sell in a World that Never Stops Changing (Harvard Business Review Press, 2021).

In this webinar, he discusses the implications for Hiring, Training, Performance Management, Compensation, the construction and re-construction of Sales Models, and required links between the C-Suite and customer-facing groups in companies. Frank blends both practitioner experience and academic research, and he will answer your questions during this session.

The event will be introduced by Vincent Dessain, executive director of Harvard Business School’s Europe Research Center based in Paris.

Frank V. Cespedes is the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School. He previously worked at Bain & Company, and was Managing Partner at the Center for Executive Development. He has consulted to companies in many industries, is affiliated with private-equity investors, and has been a Board member of HALO Industries, start-up firms, and the Education for Employment Foundation (EEF), which provides career training in skills linked directly to job placement with companies in the Middle East and North Africa. He is the author of six books, including Aligning Strategy and Sales and Concurrent Marketing.

Register to confirm your place. You will receive the link for the webinar by email before the event date.

The event is free to HBR subscribers and followers. Click here to learn more about HBR and how to subscribe.

You can also purchase a copy of Sales Management That Works at the discounted price of £18.00 by choosing the webinar + book ticket option.

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Eventbrite's fee is nonrefundable.

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